diff --git a/toolkit/locales/en-US/toolkit/branding/brandings.ftl b/toolkit/locales/en-US/toolkit/branding/brandings.ftl
--- a/toolkit/locales/en-US/toolkit/branding/brandings.ftl
+++ b/toolkit/locales/en-US/toolkit/branding/brandings.ftl
@@ -51,4 +51,4 @@
 # experimental and in-development features, and turn those features on and off.
 # The "Labs" portion can be localized, “Firefox” must be treated as a brand
 # and kept in English.
--firefoxlabs-brand-name = Firefox Labs
+-firefoxlabs-brand-name = Experimental Features