diff --git a/packages/console/src/components/CreateConnectorForm/index.tsx b/packages/console/src/components/CreateConnectorForm/index.tsx
index a7af31c50..214cdf8de 100644
--- a/packages/console/src/components/CreateConnectorForm/index.tsx
+++ b/packages/console/src/components/CreateConnectorForm/index.tsx
@@ -8,7 +8,7 @@ import { useContext, useMemo, useState } from 'react';
 import Modal from 'react-modal';
 import useSWR from 'swr';
 
-import { isCloud } from '@/consts/env';
+import { isCloud, isDevFeaturesEnabled } from '@/consts/env';
 import { TenantsContext } from '@/contexts/TenantsProvider';
 import DynamicT from '@/ds-components/DynamicT';
 import ModalLayout from '@/ds-components/ModalLayout';
@@ -170,7 +170,8 @@ function CreateConnectorForm({ onClose, isOpen: isFormOpen, type }: Props) {
                 <FeatureTag
                   isVisible={isStandardConnectorDisabled}
                   for="upsell"
-                  plan={ReservedPlanId.Hobby}
+                  // Todo @xiaoyijun [Pricing] Remove feature flag
+                  plan={isDevFeaturesEnabled ? ReservedPlanId.Pro : ReservedPlanId.Hobby}
                 />
               )}
             </div>
diff --git a/packages/console/src/components/CreateTenantModal/EnvTagOptionContent/index.tsx b/packages/console/src/components/CreateTenantModal/EnvTagOptionContent/index.tsx
index 0c04a613c..53f67a830 100644
--- a/packages/console/src/components/CreateTenantModal/EnvTagOptionContent/index.tsx
+++ b/packages/console/src/components/CreateTenantModal/EnvTagOptionContent/index.tsx
@@ -1,7 +1,9 @@
 import { type AdminConsoleKey } from '@logto/phrases';
 import { TenantTag } from '@logto/schemas';
+import { condArray } from '@silverhand/essentials';
 
 import TenantEnvTag from '@/components/TenantEnvTag';
+import { isDevFeaturesEnabled } from '@/consts/env';
 import Divider from '@/ds-components/Divider';
 import DynamicT from '@/ds-components/DynamicT';
 import Tag from '@/ds-components/Tag';
@@ -22,7 +24,8 @@ const descriptionMap: Record<TenantTag, AdminConsoleKey> = {
 
 const availableProductionPlanNames = [
   ReservedPlanName.Free,
-  ReservedPlanName.Hobby,
+  // Todo @xiaoyijun [Pricing] Remove feature flag
+  ...condArray(!isDevFeaturesEnabled && ReservedPlanName.Hobby),
   ReservedPlanName.Pro,
 ];
 
diff --git a/packages/console/src/components/CreateTenantModal/SelectTenantPlanModal/PlanCardItem/index.tsx b/packages/console/src/components/CreateTenantModal/SelectTenantPlanModal/PlanCardItem/index.tsx
index 97c9541ce..e453b88cc 100644
--- a/packages/console/src/components/CreateTenantModal/SelectTenantPlanModal/PlanCardItem/index.tsx
+++ b/packages/console/src/components/CreateTenantModal/SelectTenantPlanModal/PlanCardItem/index.tsx
@@ -8,6 +8,7 @@ import PlanDescription from '@/components/PlanDescription';
 import PlanName from '@/components/PlanName';
 import PlanQuotaList from '@/components/PlanQuotaList';
 import { pricingLink } from '@/consts';
+import { isDevFeaturesEnabled } from '@/consts/env';
 import { comingSoonQuotaKeys } from '@/consts/plan-quotas';
 import { TenantsContext } from '@/contexts/TenantsProvider';
 import Button from '@/ds-components/Button';
@@ -76,10 +77,13 @@ function PlanCardItem({ plan, onSelect }: Props) {
           <div className={styles.price}>
             ${t('monthly_price', { value: Number(basePrice) / 100 })}
           </div>
-          <div className={styles.priceLabel}>
-            {t('mau_unit_price')}
-            <span className={styles.unitPrices}>{tierPrices}</span>
-          </div>
+          {/* Todo @xiaoyijun [Pricing] Remove feature flag */}
+          {!isDevFeaturesEnabled && (
+            <div className={styles.priceLabel}>
+              {t('mau_unit_price')}
+              <span className={styles.unitPrices}>{tierPrices}</span>
+            </div>
+          )}
         </div>
         <div className={styles.description}>
           <PlanDescription planId={planId} />
@@ -125,9 +129,11 @@ function PlanCardItem({ plan, onSelect }: Props) {
           onClick={onSelect}
         />
       </div>
-      {planId === ReservedPlanId.Pro && (
-        <div className={styles.mostPopularTag}>{t('most_popular')}</div>
-      )}
+      {planId === ReservedPlanId.Pro ||
+        // Todo @xiaoyijun [Pricing] Remove feature flag
+        (isDevFeaturesEnabled && planId === ReservedPlanId.Hobby && (
+          <div className={styles.mostPopularTag}>{t('most_popular')}</div>
+        ))}
     </div>
   );
 }
diff --git a/packages/console/src/components/CreateTenantModal/SelectTenantPlanModal/index.tsx b/packages/console/src/components/CreateTenantModal/SelectTenantPlanModal/index.tsx
index 843f141f4..4c92e5132 100644
--- a/packages/console/src/components/CreateTenantModal/SelectTenantPlanModal/index.tsx
+++ b/packages/console/src/components/CreateTenantModal/SelectTenantPlanModal/index.tsx
@@ -6,6 +6,7 @@ import Modal from 'react-modal';
 import { useCloudApi, toastResponseError } from '@/cloud/hooks/use-cloud-api';
 import { type TenantResponse } from '@/cloud/types/router';
 import { pricingLink } from '@/consts';
+import { isDevFeaturesEnabled } from '@/consts/env';
 import DangerousRaw from '@/ds-components/DangerousRaw';
 import ModalLayout from '@/ds-components/ModalLayout';
 import TextLink from '@/ds-components/TextLink';
@@ -72,7 +73,7 @@ function SelectTenantPlanModal({ tenantData, onClose }: Props) {
             </Trans>
           </DangerousRaw>
         }
-        size="xlarge"
+        size={isDevFeaturesEnabled ? 'large' : 'xlarge'}
         onClose={onClose}
       >
         <div className={styles.container}>
diff --git a/packages/console/src/components/Guide/GuideCard/index.tsx b/packages/console/src/components/Guide/GuideCard/index.tsx
index 389b94eb2..a5ce1ecfb 100644
--- a/packages/console/src/components/Guide/GuideCard/index.tsx
+++ b/packages/console/src/components/Guide/GuideCard/index.tsx
@@ -4,7 +4,7 @@ import { Suspense, useCallback, useContext } from 'react';
 
 import { type Guide, type GuideMetadata } from '@/assets/docs/guides/types';
 import FeatureTag from '@/components/FeatureTag';
-import { isCloud } from '@/consts/env';
+import { isCloud, isDevFeaturesEnabled } from '@/consts/env';
 import { subscriptionPage } from '@/consts/pages';
 import { TenantsContext } from '@/contexts/TenantsProvider';
 import Button from '@/ds-components/Button';
@@ -77,7 +77,11 @@ function GuideCard({ data, onClick, hasBorder, hasButton }: Props) {
           <div className={styles.flexRow}>
             <div className={styles.name}>{name}</div>
             {hasPaywall && (
-              <FeatureTag isVisible={isM2mDisabled} for="upsell" plan={ReservedPlanId.Hobby} />
+              <FeatureTag
+                isVisible={isM2mDisabled}
+                for="upsell"
+                plan={isDevFeaturesEnabled ? ReservedPlanId.Pro : ReservedPlanId.Hobby}
+              />
             )}
           </div>
           <div className={styles.description} title={description}>
diff --git a/packages/console/src/components/PlanDescription/index.tsx b/packages/console/src/components/PlanDescription/index.tsx
index 6f4878b91..b0e64f91d 100644
--- a/packages/console/src/components/PlanDescription/index.tsx
+++ b/packages/console/src/components/PlanDescription/index.tsx
@@ -1,6 +1,7 @@
 import { ReservedPlanId } from '@logto/schemas';
 import { type TFuncKey } from 'i18next';
 
+import { isDevFeaturesEnabled } from '@/consts/env';
 import DynamicT from '@/ds-components/DynamicT';
 
 const registeredPlanDescriptionPhrasesMap: Record<
@@ -8,7 +9,7 @@ const registeredPlanDescriptionPhrasesMap: Record<
   TFuncKey<'translation', 'admin_console.subscription'> | undefined
 > = {
   [ReservedPlanId.Free]: 'free_plan_description',
-  [ReservedPlanId.Hobby]: 'hobby_plan_description',
+  [ReservedPlanId.Hobby]: isDevFeaturesEnabled ? 'pro_plan_description' : 'hobby_plan_description',
   [ReservedPlanId.Pro]: 'pro_plan_description',
 };
 
diff --git a/packages/console/src/components/PlanName/index.tsx b/packages/console/src/components/PlanName/index.tsx
index 7bede25ad..44ffd7a1a 100644
--- a/packages/console/src/components/PlanName/index.tsx
+++ b/packages/console/src/components/PlanName/index.tsx
@@ -2,6 +2,7 @@ import { type TFuncKey } from 'i18next';
 import { useTranslation } from 'react-i18next';
 import titleize from 'titleize';
 
+import { isDevFeaturesEnabled } from '@/consts/env';
 import { ReservedPlanName } from '@/types/subscriptions';
 
 const registeredPlanNamePhraseMap: Record<
@@ -10,7 +11,8 @@ const registeredPlanNamePhraseMap: Record<
 > = {
   quotaKey: undefined,
   [ReservedPlanName.Free]: 'free_plan',
-  [ReservedPlanName.Hobby]: 'hobby_plan',
+  // Todo @xiaoyijun [Pricing] Remove feature flag
+  [ReservedPlanName.Hobby]: isDevFeaturesEnabled ? 'pro_plan' : 'hobby_plan',
   [ReservedPlanName.Pro]: 'pro_plan',
   [ReservedPlanName.Enterprise]: 'enterprise',
 };
diff --git a/packages/console/src/consts/subscriptions.ts b/packages/console/src/consts/subscriptions.ts
index 2e1931703..da3122905 100644
--- a/packages/console/src/consts/subscriptions.ts
+++ b/packages/console/src/consts/subscriptions.ts
@@ -1,4 +1,7 @@
 import { ReservedPlanId } from '@logto/schemas';
+import { condArray } from '@silverhand/essentials';
+
+import { isDevFeaturesEnabled as isDevelopmentFeaturesEnabled } from './env';
 
 /**
  * In console, only featured plans are shown in the plan selection component.
@@ -6,7 +9,8 @@ import { ReservedPlanId } from '@logto/schemas';
 export const featuredPlanIds: string[] = [
   ReservedPlanId.Free,
   ReservedPlanId.Hobby,
-  ReservedPlanId.Pro,
+  // Todo @xiaoyijun [Pricing] Remove feature flag
+  ...condArray(!isDevelopmentFeaturesEnabled && ReservedPlanId.Pro),
 ];
 
 /**
diff --git a/packages/console/src/pages/Applications/components/GuideLibrary/index.tsx b/packages/console/src/pages/Applications/components/GuideLibrary/index.tsx
index 8f346ebc0..1858caf1c 100644
--- a/packages/console/src/pages/Applications/components/GuideLibrary/index.tsx
+++ b/packages/console/src/pages/Applications/components/GuideLibrary/index.tsx
@@ -9,7 +9,7 @@ import FeatureTag from '@/components/FeatureTag';
 import { type SelectedGuide } from '@/components/Guide/GuideCard';
 import GuideCardGroup from '@/components/Guide/GuideCardGroup';
 import { useAppGuideMetadata } from '@/components/Guide/hooks';
-import { isCloud } from '@/consts/env';
+import { isCloud, isDevFeaturesEnabled } from '@/consts/env';
 import { TenantsContext } from '@/contexts/TenantsProvider';
 import { CheckboxGroup } from '@/ds-components/Checkbox';
 import OverlayScrollbar from '@/ds-components/OverlayScrollbar';
@@ -105,7 +105,8 @@ function GuideLibrary({ className, hasCardBorder, hasCardButton, hasFilters }: P
                   <FeatureTag
                     isVisible={isM2mDisabledForCurrentPlan}
                     for="upsell"
-                    plan={ReservedPlanId.Hobby}
+                    // Todo @xiaoyijun [Pricing] Remove feature flag
+                    plan={isDevFeaturesEnabled ? ReservedPlanId.Pro : ReservedPlanId.Hobby}
                     className={styles.proTag}
                   />
                 </div>
diff --git a/packages/console/src/pages/Applications/components/TypeDescription/index.tsx b/packages/console/src/pages/Applications/components/TypeDescription/index.tsx
index 3a3ca99ec..4c855398f 100644
--- a/packages/console/src/pages/Applications/components/TypeDescription/index.tsx
+++ b/packages/console/src/pages/Applications/components/TypeDescription/index.tsx
@@ -4,7 +4,7 @@ import { useContext } from 'react';
 
 import ApplicationIcon from '@/components/ApplicationIcon';
 import FeatureTag from '@/components/FeatureTag';
-import { isCloud } from '@/consts/env';
+import { isCloud, isDevFeaturesEnabled } from '@/consts/env';
 import { TenantsContext } from '@/contexts/TenantsProvider';
 import useSubscriptionPlan from '@/hooks/use-subscription-plan';
 
@@ -34,7 +34,8 @@ function TypeDescription({ title, subtitle, description, type, size = 'large' }:
           <FeatureTag
             isVisible={!currentPlan?.quota.machineToMachineLimit}
             for="upsell"
-            plan={ReservedPlanId.Hobby}
+            // Todo @xiaoyijun [Pricing] Remove feature flag
+            plan={isDevFeaturesEnabled ? ReservedPlanId.Pro : ReservedPlanId.Hobby}
           />
         </div>
       )}
diff --git a/packages/console/src/pages/Roles/components/CreateRoleForm/index.tsx b/packages/console/src/pages/Roles/components/CreateRoleForm/index.tsx
index e974046d3..ce521635f 100644
--- a/packages/console/src/pages/Roles/components/CreateRoleForm/index.tsx
+++ b/packages/console/src/pages/Roles/components/CreateRoleForm/index.tsx
@@ -13,6 +13,7 @@ import FeatureTag from '@/components/FeatureTag';
 import PlanName from '@/components/PlanName';
 import QuotaGuardFooter from '@/components/QuotaGuardFooter';
 import RoleScopesTransfer from '@/components/RoleScopesTransfer';
+import { isDevFeaturesEnabled } from '@/consts/env';
 import { TenantsContext } from '@/contexts/TenantsProvider';
 import Button from '@/ds-components/Button';
 import DynamicT from '@/ds-components/DynamicT';
@@ -229,7 +230,8 @@ function CreateRoleForm({ totalRoleCount, onClose }: Props) {
                           <FeatureTag
                             isVisible={!currentPlan?.quota.machineToMachineLimit}
                             for="upsell"
-                            plan={ReservedPlanId.Hobby}
+                            // Todo @xiaoyijun [Pricing] Remove feature flag
+                            plan={isDevFeaturesEnabled ? ReservedPlanId.Pro : ReservedPlanId.Hobby}
                             className={styles.proTag}
                           />
                         )
diff --git a/packages/console/src/pages/TenantSettings/Subscription/CurrentPlan/MauLimitExceededNotification/index.tsx b/packages/console/src/pages/TenantSettings/Subscription/CurrentPlan/MauLimitExceededNotification/index.tsx
index 06c595cd8..e799edabe 100644
--- a/packages/console/src/pages/TenantSettings/Subscription/CurrentPlan/MauLimitExceededNotification/index.tsx
+++ b/packages/console/src/pages/TenantSettings/Subscription/CurrentPlan/MauLimitExceededNotification/index.tsx
@@ -2,6 +2,7 @@ import { ReservedPlanId } from '@logto/schemas';
 import { useContext, useMemo, useState } from 'react';
 
 import { toastResponseError } from '@/cloud/hooks/use-cloud-api';
+import { isDevFeaturesEnabled } from '@/consts/env';
 import { subscriptionPage } from '@/consts/pages';
 import { TenantsContext } from '@/contexts/TenantsProvider';
 import DynamicT from '@/ds-components/DynamicT';
@@ -26,7 +27,18 @@ function MauLimitExceededNotification({ activeUsers, currentPlan, className }: P
   const { data: subscriptionPlans } = useSubscriptionPlans();
   const [isLoading, setIsLoading] = useState(false);
   const proPlan = useMemo(
-    () => subscriptionPlans?.find(({ id }) => id === ReservedPlanId.Pro),
+    () =>
+      subscriptionPlans?.find(({ id }) => {
+        /**
+         * Todo @xiaoyijun [Pricing] Remove feature flag
+         * Note: In new pricing version, we treat Hobby plan as the new pro plan.
+         */
+        if (isDevFeaturesEnabled) {
+          return id === ReservedPlanId.Hobby;
+        }
+
+        return id === ReservedPlanId.Pro;
+      }),
     [subscriptionPlans]
   );