diff --git a/packages/console/src/components/CustomUiAssetsUploader/index.tsx b/packages/console/src/components/CustomUiAssetsUploader/index.tsx
index 79b240d81..4a1e290b8 100644
--- a/packages/console/src/components/CustomUiAssetsUploader/index.tsx
+++ b/packages/console/src/components/CustomUiAssetsUploader/index.tsx
@@ -15,11 +15,13 @@ import * as styles from './index.module.scss';
 type Props = {
   readonly value?: CustomUiAssets;
   readonly onChange: (value: CustomUiAssets) => void;
+  // eslint-disable-next-line react/boolean-prop-naming
+  readonly disabled?: boolean;
 };
 
 const allowedMimeTypes: AllowedUploadMimeType[] = ['application/zip'];
 
-function CustomUiAssetsUploader({ value, onChange }: Props) {
+function CustomUiAssetsUploader({ value, onChange, disabled }: Props) {
   const { t } = useTranslation(undefined, { keyPrefix: 'admin_console' });
   const [file, setFile] = useState<File>();
   const [error, setError] = useState<string>();
@@ -48,6 +50,7 @@ function CustomUiAssetsUploader({ value, onChange }: Props) {
   if (showUploader) {
     return (
       <FileUploader<{ customUiAssetId: string }>
+        disabled={disabled}
         allowedMimeTypes={allowedMimeTypes}
         maxSize={maxUploadFileSize}
         uploadUrl="api/sign-in-exp/default/custom-ui-assets"
diff --git a/packages/console/src/components/FeatureTag/index.tsx b/packages/console/src/components/FeatureTag/index.tsx
index 6363a5851..cfec1dc52 100644
--- a/packages/console/src/components/FeatureTag/index.tsx
+++ b/packages/console/src/components/FeatureTag/index.tsx
@@ -8,7 +8,7 @@ import * as styles from './index.module.scss';
 
 export { default as BetaTag } from './BetaTag';
 
-type Props = {
+export type Props = {
   /**
    * Whether the tag should be visible. It should be `true` if the tenant's subscription
    * plan has NO access to the feature (paywall), but it will always be visible for dev
diff --git a/packages/console/src/ds-components/FormField/index.module.scss b/packages/console/src/ds-components/FormField/index.module.scss
index 0a9a63254..ed38b54a9 100644
--- a/packages/console/src/ds-components/FormField/index.module.scss
+++ b/packages/console/src/ds-components/FormField/index.module.scss
@@ -34,6 +34,10 @@
     font: var(--font-body-2);
     color: var(--color-text-secondary);
   }
+
+  .featureTag {
+    margin-left: _.unit(2);
+  }
 }
 
 .description {
diff --git a/packages/console/src/ds-components/FormField/index.tsx b/packages/console/src/ds-components/FormField/index.tsx
index d9ac103e7..1a2ada001 100644
--- a/packages/console/src/ds-components/FormField/index.tsx
+++ b/packages/console/src/ds-components/FormField/index.tsx
@@ -4,6 +4,7 @@ import type { ReactElement, ReactNode } from 'react';
 import { useTranslation } from 'react-i18next';
 
 import Tip from '@/assets/icons/tip.svg';
+import FeatureTag, { type Props as FeatureTagProps } from '@/components/FeatureTag';
 
 import type DangerousRaw from '../DangerousRaw';
 import DynamicT from '../DynamicT';
@@ -25,6 +26,7 @@ export type Props = {
   readonly headlineSpacing?: 'default' | 'large';
   readonly headlineClassName?: string;
   readonly tip?: ToggleTipProps['content'];
+  readonly featureTag?: FeatureTagProps;
 };
 
 function FormField({
@@ -37,6 +39,7 @@ function FormField({
   className,
   headlineSpacing = 'default',
   tip,
+  featureTag,
   headlineClassName,
 }: Props) {
   const { t } = useTranslation(undefined, { keyPrefix: 'admin_console' });
@@ -63,6 +66,7 @@ function FormField({
             </IconButton>
           </ToggleTip>
         )}
+        {featureTag && <FeatureTag {...featureTag} className={styles.featureTag} />}
         <Spacer />
         {isRequired && <div className={styles.required}>{t('general.required')}</div>}
       </div>
diff --git a/packages/console/src/ds-components/Uploader/FileUploader/index.module.scss b/packages/console/src/ds-components/Uploader/FileUploader/index.module.scss
index 77569e882..4aaef09ab 100644
--- a/packages/console/src/ds-components/Uploader/FileUploader/index.module.scss
+++ b/packages/console/src/ds-components/Uploader/FileUploader/index.module.scss
@@ -33,7 +33,19 @@
     }
   }
 
-  &:hover {
+  &.disabled {
+    cursor: not-allowed;
+    border-color: var(--color-disabled);
+    color: var(--color-disabled);
+
+    .placeholder {
+      .icon {
+        color: var(--color-disabled);
+      }
+    }
+  }
+
+  &:not(.disabled):hover {
     cursor: pointer;
     border-color: var(--color-primary);
 
@@ -44,7 +56,7 @@
     }
   }
 
-  &.dragActive {
+  &:not(.disabled).dragActive {
     cursor: copy;
     background-color: var(--color-hover-variant);
     border-color: var(--color-primary);
diff --git a/packages/console/src/ds-components/Uploader/FileUploader/index.tsx b/packages/console/src/ds-components/Uploader/FileUploader/index.tsx
index e9ea1415c..4e067723f 100644
--- a/packages/console/src/ds-components/Uploader/FileUploader/index.tsx
+++ b/packages/console/src/ds-components/Uploader/FileUploader/index.tsx
@@ -15,6 +15,8 @@ import { Ring } from '../../Spinner';
 import * as styles from './index.module.scss';
 
 export type Props<T extends Record<string, unknown> = UserAssets> = {
+  // eslint-disable-next-line react/boolean-prop-naming
+  readonly disabled?: boolean;
   readonly maxSize: number; // In bytes
   readonly allowedMimeTypes: AllowedUploadMimeType[];
   readonly actionDescription?: string;
@@ -33,6 +35,7 @@ export type Props<T extends Record<string, unknown> = UserAssets> = {
 };
 
 function FileUploader<T extends Record<string, unknown> = UserAssets>({
+  disabled,
   maxSize,
   allowedMimeTypes,
   actionDescription,
@@ -121,7 +124,7 @@ function FileUploader<T extends Record<string, unknown> = UserAssets>({
 
   const { getRootProps, getInputProps, isDragActive } = useDropzone({
     onDrop,
-    disabled: isUploading,
+    disabled: isUploading || disabled,
     multiple: false,
     accept: Object.fromEntries(allowedMimeTypes.map((mimeType) => [mimeType, []])),
   });
@@ -133,6 +136,7 @@ function FileUploader<T extends Record<string, unknown> = UserAssets>({
         styles.uploader,
         Boolean(uploadError) && styles.uploaderError,
         isDragActive && styles.dragActive,
+        disabled && styles.disabled,
         className
       )}
     >
diff --git a/packages/console/src/pages/SignInExperience/PageContent/Branding/CustomUiForm/index.module.scss b/packages/console/src/pages/SignInExperience/PageContent/Branding/CustomUiForm/index.module.scss
index a423521c3..8ca9f7e32 100644
--- a/packages/console/src/pages/SignInExperience/PageContent/Branding/CustomUiForm/index.module.scss
+++ b/packages/console/src/pages/SignInExperience/PageContent/Branding/CustomUiForm/index.module.scss
@@ -1,4 +1,10 @@
+@use '@/scss/underscore' as _;
+
 .customCssCodeEditor {
   max-height: calc(100vh - 260px);
   min-height: 132px; // min-height to show three lines of code
 }
+
+.upsell {
+  margin-top: _.unit(3);
+}
diff --git a/packages/console/src/pages/SignInExperience/PageContent/Branding/CustomUiForm/index.tsx b/packages/console/src/pages/SignInExperience/PageContent/Branding/CustomUiForm/index.tsx
index a5b82f6d0..68185ef5e 100644
--- a/packages/console/src/pages/SignInExperience/PageContent/Branding/CustomUiForm/index.tsx
+++ b/packages/console/src/pages/SignInExperience/PageContent/Branding/CustomUiForm/index.tsx
@@ -1,8 +1,12 @@
+import { ReservedPlanId } from '@logto/schemas';
+import { useContext } from 'react';
 import { Controller, useFormContext } from 'react-hook-form';
 import { Trans, useTranslation } from 'react-i18next';
 
 import CustomUiAssetsUploader from '@/components/CustomUiAssetsUploader';
+import InlineUpsell from '@/components/InlineUpsell';
 import { isDevFeaturesEnabled } from '@/consts/env';
+import { SubscriptionDataContext } from '@/contexts/SubscriptionDataProvider';
 import Card from '@/ds-components/Card';
 import CodeEditor from '@/ds-components/CodeEditor';
 import FormField from '@/ds-components/FormField';
@@ -18,6 +22,8 @@ function CustomUiForm() {
   const { t } = useTranslation(undefined, { keyPrefix: 'admin_console' });
   const { getDocumentationUrl } = useDocumentationUrl();
   const { control } = useFormContext<SignInExperienceForm>();
+  const { currentPlan } = useContext(SubscriptionDataContext);
+  const isBringYourUiEnabled = currentPlan.quota.bringYourUiEnabled;
 
   return (
     <Card>
@@ -79,14 +85,29 @@ function CustomUiForm() {
             </Trans>
           }
           descriptionPosition="top"
+          featureTag={{
+            isVisible: !isBringYourUiEnabled,
+            plan: ReservedPlanId.Pro,
+          }}
         >
           <Controller
             name="customUiAssets"
             control={control}
             render={({ field: { onChange, value } }) => (
-              <CustomUiAssetsUploader value={value} onChange={onChange} />
+              <CustomUiAssetsUploader
+                disabled={!isBringYourUiEnabled}
+                value={value}
+                onChange={onChange}
+              />
             )}
           />
+          {!isBringYourUiEnabled && (
+            <InlineUpsell
+              className={brandingStyles.upsell}
+              for="bring_your_ui"
+              actionButtonText="upsell.view_plans"
+            />
+          )}
         </FormField>
       )}
     </Card>
diff --git a/packages/phrases/src/locales/en/translation/admin-console/upsell/paywall.ts b/packages/phrases/src/locales/en/translation/admin-console/upsell/paywall.ts
index e8cac1dfc..ece1bf8e4 100644
--- a/packages/phrases/src/locales/en/translation/admin-console/upsell/paywall.ts
+++ b/packages/phrases/src/locales/en/translation/admin-console/upsell/paywall.ts
@@ -65,6 +65,8 @@ const paywall = {
     description:
       "Upgrade to a paid plan for custom JWT functionality and premium benefits. Don't hesitate to <a>contact us</a> if you have any questions.",
   },
+  bring_your_ui:
+    'Upgrade to a paid plan for bring your custom UI functionality and premium benefits.',
 };
 
 export default Object.freeze(paywall);