diff --git a/packages/ui/src/containers/SocialSignIn/SecondarySocialSignIn.test.tsx b/packages/ui/src/containers/SocialSignIn/SecondarySocialSignIn.test.tsx
index 3593acc3c..08e8eb449 100644
--- a/packages/ui/src/containers/SocialSignIn/SecondarySocialSignIn.test.tsx
+++ b/packages/ui/src/containers/SocialSignIn/SecondarySocialSignIn.test.tsx
@@ -6,7 +6,7 @@ import renderWithPageContext from '@/__mocks__/RenderWithPageContext';
 import SettingsProvider from '@/__mocks__/RenderWithPageContext/SettingsProvider';
 import { socialConnectors, mockSignInExperienceSettings } from '@/__mocks__/logto';
 import * as socialSignInApi from '@/apis/social';
-import { generateState, storeState } from '@/hooks/use-social';
+import { generateState, storeState } from '@/hooks/utils';
 
 import SecondarySocialSignIn, { defaultSize } from './SecondarySocialSignIn';
 
diff --git a/packages/ui/src/hooks/use-social.ts b/packages/ui/src/hooks/use-social.ts
index eac819f36..1a6713f31 100644
--- a/packages/ui/src/hooks/use-social.ts
+++ b/packages/ui/src/hooks/use-social.ts
@@ -3,67 +3,20 @@ import { useTranslation } from 'react-i18next';
 import { useParams, useNavigate } from 'react-router-dom';
 
 import { invokeSocialSignIn, signInWithSocial } from '@/apis/social';
-import { generateRandomString, parseQueryParameters } from '@/utils';
+import { parseQueryParameters } from '@/utils';
 
 import useApi, { ErrorHandlers } from './use-api';
 import { PageContext } from './use-page-context';
 import useTerms from './use-terms';
-
-/**
- * Social Connector State Utility Methods
- * @param state
- * @param state.uuid - unique id
- * @param state.platform - platform
- * @param state.callbackLink - callback uri scheme
- */
-
-type State = {
-  uuid: string;
-  platform: 'web' | 'ios' | 'android';
-  callbackLink?: string;
-};
-
-const storageKeyPrefix = 'social_auth_state';
-
-const getLogtoNativeSdk = () => {
-  if (typeof logtoNativeSdk !== 'undefined') {
-    return logtoNativeSdk;
-  }
-};
-
-export const generateState = () => {
-  const uuid = generateRandomString();
-  const platform = getLogtoNativeSdk()?.platform ?? 'web';
-  const callbackLink = getLogtoNativeSdk()?.callbackLink;
-
-  const state: State = { uuid, platform, callbackLink };
-
-  return btoa(JSON.stringify(state));
-};
-
-export const decodeState = (state: string) => {
-  try {
-    return JSON.parse(atob(state)) as State;
-  } catch {}
-};
-
-export const stateValidation = (state: string, connectorId: string) => {
-  const stateStorage = sessionStorage.getItem(`${storageKeyPrefix}:${connectorId}`);
-
-  return stateStorage === state;
-};
-
-export const storeState = (state: string, connectorId: string) => {
-  sessionStorage.setItem(`${storageKeyPrefix}:${connectorId}`, state);
-};
-
-/* ============================================================================ */
-
-const isNativeWebview = () => {
-  const platform = getLogtoNativeSdk()?.platform ?? '';
-
-  return ['ios', 'android'].includes(platform);
-};
+import {
+  getLogtoNativeSdk,
+  isNativeWebview,
+  generateState,
+  decodeState,
+  stateValidation,
+  storeState,
+  filterSocialConnectors,
+} from './utils';
 
 const useSocial = () => {
   const { setToast, experienceSettings } = useContext(PageContext);
@@ -87,13 +40,9 @@ const useSocial = () => {
     [navigate, parameters.connector]
   );
 
-  // Filter native supported social connectors
   const socialConnectors = useMemo(
-    () =>
-      (experienceSettings?.socialConnectors ?? []).filter(({ id }) => {
-        return !isNativeWebview() || getLogtoNativeSdk()?.supportedSocialConnectorIds.includes(id);
-      }),
-    [experienceSettings?.socialConnectors]
+    () => filterSocialConnectors(experienceSettings?.socialConnectors),
+    [experienceSettings]
   );
 
   const { run: asyncInvokeSocialSignIn } = useApi(invokeSocialSignIn);
diff --git a/packages/ui/src/hooks/utils.test.ts b/packages/ui/src/hooks/utils.test.ts
new file mode 100644
index 000000000..dd4d65d5a
--- /dev/null
+++ b/packages/ui/src/hooks/utils.test.ts
@@ -0,0 +1,45 @@
+import { ConnectorData } from '@/types';
+
+import { filterSocialConnectors } from './utils';
+
+const mockConnectors = [
+  { platform: 'Web', target: 'facebook' },
+  { platform: 'Web', target: 'google' },
+  { platform: 'Universal', target: 'facebook' },
+  { platform: 'Universal', target: 'WeChat' },
+  { platform: 'Native', target: 'WeChat' },
+  { platform: 'Native', target: 'Alipay' },
+] as ConnectorData[];
+
+describe('filterSocialConnectors', () => {
+  afterEach(() => {
+    jest.clearAllMocks();
+  });
+
+  it('undefined input should return empty list', () => {
+    expect(filterSocialConnectors()).toEqual([]);
+  });
+
+  it('filter web connectors', () => {
+    expect(filterSocialConnectors(mockConnectors)).toEqual([
+      { platform: 'Web', target: 'facebook' },
+      { platform: 'Web', target: 'google' },
+      { platform: 'Universal', target: 'WeChat' },
+    ]);
+  });
+
+  it('filter Native connectors', () => {
+    /* eslint-disable @silverhand/fp/no-mutation */
+    // @ts-expect-error mock global object
+    globalThis.logtoNativeSdk = {
+      platform: 'ios',
+      supportedSocialConnectorIds: ['Web', 'WeChat'],
+    };
+    /* eslint-enable @silverhand/fp/no-mutation */
+
+    expect(filterSocialConnectors(mockConnectors)).toEqual([
+      { platform: 'Universal', target: 'facebook' },
+      { platform: 'Native', target: 'WeChat' },
+    ]);
+  });
+});
diff --git a/packages/ui/src/hooks/utils.ts b/packages/ui/src/hooks/utils.ts
new file mode 100644
index 000000000..8f2f7a2fd
--- /dev/null
+++ b/packages/ui/src/hooks/utils.ts
@@ -0,0 +1,120 @@
+import { ConnectorData } from '@/types';
+import { generateRandomString } from '@/utils';
+
+/**
+ * Native SDK Utility Methods
+ */
+export const getLogtoNativeSdk = () => {
+  if (typeof logtoNativeSdk !== 'undefined') {
+    return logtoNativeSdk;
+  }
+};
+
+export const isNativeWebview = () => {
+  const platform = getLogtoNativeSdk()?.platform ?? '';
+
+  return ['ios', 'android'].includes(platform);
+};
+
+/**
+ * Social Connector State Utility Methods
+ * @param state
+ * @param state.uuid - unique id
+ * @param state.platform - platform
+ * @param state.callbackLink - callback uri scheme
+ */
+
+type State = {
+  uuid: string;
+  platform: 'web' | 'ios' | 'android';
+  callbackLink?: string;
+};
+
+const storageKeyPrefix = 'social_auth_state';
+
+export const generateState = () => {
+  const uuid = generateRandomString();
+  const platform = getLogtoNativeSdk()?.platform ?? 'web';
+  const callbackLink = getLogtoNativeSdk()?.callbackLink;
+
+  const state: State = { uuid, platform, callbackLink };
+
+  return btoa(JSON.stringify(state));
+};
+
+export const decodeState = (state: string) => {
+  try {
+    return JSON.parse(atob(state)) as State;
+  } catch {}
+};
+
+export const stateValidation = (state: string, connectorId: string) => {
+  const stateStorage = sessionStorage.getItem(`${storageKeyPrefix}:${connectorId}`);
+
+  return stateStorage === state;
+};
+
+export const storeState = (state: string, connectorId: string) => {
+  sessionStorage.setItem(`${storageKeyPrefix}:${connectorId}`, state);
+};
+
+/**
+ * Social Connectors Filter Utility Methods
+ */
+export const filterSocialConnectors = (socialConnectors?: ConnectorData[]) => {
+  if (!socialConnectors) {
+    return [];
+  }
+
+  const connectorMap = new Map<string, ConnectorData>();
+
+  if (!isNativeWebview()) {
+    for (const connector of socialConnectors) {
+      const { platform, target } = connector;
+
+      if (platform === 'Native') {
+        continue;
+      }
+
+      /**
+       * Accepts both web and universal platform connectors.
+       * Insert universal connectors only if there is no  web platform connector provided with the same target.
+       * Web platform has higher priority.
+       **/
+      if (platform === 'Web' || !connectorMap.get(target)) {
+        connectorMap.set(target, connector);
+        continue;
+      }
+    }
+
+    return Array.from(connectorMap.values());
+  }
+
+  for (const connector of socialConnectors) {
+    const { platform, target } = connector;
+
+    if (platform === 'Web') {
+      continue;
+    }
+
+    /**
+     * Accepts both Native and universal platform connectors.
+     * Insert universal connectors only if there is no  Native platform connector provided with the same target.
+     * Native platform has higher priority.
+     **/
+    if (
+      platform === 'Native' &&
+      getLogtoNativeSdk()?.supportedSocialConnectorIds.includes(target)
+    ) {
+      connectorMap.set(target, connector);
+      continue;
+    }
+
+    if (platform === 'Universal' && !connectorMap.get(target)) {
+      connectorMap.set(target, connector);
+      continue;
+    }
+  }
+
+  return Array.from(connectorMap.values());
+};
diff --git a/packages/ui/src/types/index.ts b/packages/ui/src/types/index.ts
index bfdfc5aa3..ab186bced 100644
--- a/packages/ui/src/types/index.ts
+++ b/packages/ui/src/types/index.ts
@@ -1,4 +1,10 @@
-import { Branding, LanguageInfo, TermsOfUse, ConnectorMetadata } from '@logto/schemas';
+import {
+  Branding,
+  LanguageInfo,
+  TermsOfUse,
+  ConnectorMetadata,
+  ConnectorPlatform,
+} from '@logto/schemas';
 
 export type UserFlow = 'sign-in' | 'register';
 export type SignInMethod = 'username' | 'email' | 'sms' | 'social';
@@ -10,6 +16,7 @@ export enum SearchParameters {
 
 export interface ConnectorData extends ConnectorMetadata {
   id: string;
+  platform: ConnectorPlatform;
 }
 
 export type SignInExperienceSettings = {