diff --git a/packages/core/src/routes/well-known.test.ts b/packages/core/src/routes/well-known.test.ts
index f8e19bf9b..788533786 100644
--- a/packages/core/src/routes/well-known.test.ts
+++ b/packages/core/src/routes/well-known.test.ts
@@ -1,5 +1,5 @@
 import { ConnectorType, SignInMode } from '@logto/schemas';
-import { adminConsoleApplicationId, adminConsoleSignInMethods } from '@logto/schemas/lib/seeds';
+import { adminConsoleApplicationId, adminConsoleSignInExperience } from '@logto/schemas/lib/seeds';
 import { Provider } from 'oidc-provider';
 
 import {
@@ -58,6 +58,10 @@ jest.mock('oidc-provider', () => ({
   })),
 }));
 
+jest.mock('i18next', () => ({
+  t: (key: string) => key,
+}));
+
 describe('GET /.well-known/sign-in-exp', () => {
   afterEach(() => {
     jest.clearAllMocks();
@@ -112,13 +116,16 @@ describe('GET /.well-known/sign-in-exp', () => {
   it('should return admin console settings', async () => {
     interactionDetails.mockResolvedValue({ params: { client_id: adminConsoleApplicationId } });
     const response = await sessionRequest.get('/.well-known/sign-in-exp');
-    expect(signInExperienceQuerySpyOn).toHaveBeenCalledTimes(1);
+    expect(signInExperienceQuerySpyOn).not.toBeCalled();
     expect(response.status).toEqual(200);
 
     expect(response.body).toMatchObject(
       expect.objectContaining({
-        ...mockSignInExperience,
-        signInMethods: adminConsoleSignInMethods,
+        ...adminConsoleSignInExperience,
+        branding: {
+          ...adminConsoleSignInExperience.branding,
+          slogan: 'admin_console.welcome.title',
+        },
         socialConnectors: [],
         signInMode: SignInMode.SignIn,
       })
diff --git a/packages/core/src/routes/well-known.ts b/packages/core/src/routes/well-known.ts
index 28e6c0a25..fa1be88a9 100644
--- a/packages/core/src/routes/well-known.ts
+++ b/packages/core/src/routes/well-known.ts
@@ -2,7 +2,7 @@ import { ConnectorMetadata } from '@logto/connector-types';
 import { SignInMode } from '@logto/schemas';
 import {
   adminConsoleApplicationId,
-  adminConsoleSignInMethods,
+  adminConsoleSignInExperience,
   demoAppApplicationId,
 } from '@logto/schemas/lib/seeds';
 import etag from 'etag';
@@ -19,17 +19,36 @@ export default function wellKnownRoutes<T extends AnonymousRouter>(router: T, pr
   router.get(
     '/.well-known/sign-in-exp',
     async (ctx, next) => {
-      const [signInExperience, connectorInstances, interaction] = await Promise.all([
-        findDefaultSignInExperience(),
-        getConnectorInstances(),
-        provider.interactionDetails(ctx.req, ctx.res).catch((error: unknown) => {
+      const interaction = await provider
+        .interactionDetails(ctx.req, ctx.res)
+        .catch((error: unknown) => {
           // Should not block if interaction is not found
           if (error instanceof errors.SessionNotFound) {
             return null;
           }
 
           throw error;
-        }),
+        });
+
+      // Hard code AdminConsole sign-in methods settings.
+      if (interaction?.params.client_id === adminConsoleApplicationId) {
+        ctx.body = {
+          ...adminConsoleSignInExperience,
+          branding: {
+            ...adminConsoleSignInExperience.branding,
+            slogan: i18next.t('admin_console.welcome.title'),
+          },
+          signInMode: (await hasActiveUsers()) ? SignInMode.SignIn : SignInMode.Register,
+          socialConnectors: [],
+        };
+
+        return next();
+      }
+
+      // Custom Applications
+      const [signInExperience, connectorInstances] = await Promise.all([
+        findDefaultSignInExperience(),
+        getConnectorInstances(),
       ]);
 
       const socialConnectors = signInExperience.socialSignInConnectorTargets.reduce<
@@ -46,30 +65,12 @@ export default function wellKnownRoutes<T extends AnonymousRouter>(router: T, pr
         ];
       }, []);
 
-      // Hard code AdminConsole sign-in methods settings.
-      if (interaction?.params.client_id === adminConsoleApplicationId) {
-        ctx.body = {
-          ...signInExperience,
-          signInMethods: adminConsoleSignInMethods,
-          signInMode: (await hasActiveUsers()) ? SignInMode.SignIn : SignInMode.Register,
-          socialConnectors: [],
-        };
+      const notification =
+        interaction?.params.client_id === demoAppApplicationId
+          ? i18next.t('demo_app.notification')
+          : undefined;
 
-        return next();
-      }
-
-      // Insert Notification Message to DemoApp
-      if (interaction?.params.client_id === demoAppApplicationId) {
-        ctx.body = {
-          ...signInExperience,
-          socialConnectors,
-          notification: i18next.t('demo_app.notification'),
-        };
-
-        return next();
-      }
-
-      ctx.body = { ...signInExperience, socialConnectors };
+      ctx.body = { ...signInExperience, socialConnectors, notification };
 
       return next();
     },
diff --git a/packages/phrases/src/locales/en.ts b/packages/phrases/src/locales/en.ts
index 701250ef8..4a1c238f5 100644
--- a/packages/phrases/src/locales/en.ts
+++ b/packages/phrases/src/locales/en.ts
@@ -498,7 +498,7 @@ const translation = {
       button: 'Sign in again',
     },
     welcome: {
-      title: 'Welcome to Logto Admin Console',
+      title: 'Welcome to Admin Console',
       description:
         'Admin console is a web app to manage Logto without coding requirements. Let’s first create an account. With this account, you can manage Logto by yourself or on behalf of your company.',
       create_account: 'Create Account',
diff --git a/packages/phrases/src/locales/zh-cn.ts b/packages/phrases/src/locales/zh-cn.ts
index 05656ff65..8a8fbbedf 100644
--- a/packages/phrases/src/locales/zh-cn.ts
+++ b/packages/phrases/src/locales/zh-cn.ts
@@ -479,7 +479,7 @@ const translation = {
       button: '重新登录',
     },
     welcome: {
-      title: '欢迎使用管理控制台',
+      title: '欢迎来到管理控制台',
       description:
         '管理控制台是一个无需代码操作的应用。你可以用它来管理登录体验。让我们首先创建一个帐号。你可以用它以个人或公司的身份管理 Logto。',
       create_account: '创建帐号',
diff --git a/packages/schemas/src/seeds/sign-in-experience.ts b/packages/schemas/src/seeds/sign-in-experience.ts
index 4ebc2bfaa..d0c9db616 100644
--- a/packages/schemas/src/seeds/sign-in-experience.ts
+++ b/packages/schemas/src/seeds/sign-in-experience.ts
@@ -33,9 +33,11 @@ export const defaultSignInExperience: Readonly<CreateSignInExperience> = {
   signInMode: SignInMode.SignInAndRegister,
 };
 
-export const adminConsoleSignInMethods = {
-  username: SignInMethodState.Primary,
-  email: SignInMethodState.Disabled,
-  sms: SignInMethodState.Disabled,
-  social: SignInMethodState.Disabled,
+export const adminConsoleSignInExperience: CreateSignInExperience = {
+  ...defaultSignInExperience,
+  branding: {
+    style: BrandingStyle.Logo_Slogan,
+    logoUrl: '',
+    darkLogoUrl: '',
+  },
 };
diff --git a/packages/ui/src/pages/SignIn/index.module.scss b/packages/ui/src/pages/SignIn/index.module.scss
index 8fe6c278a..b697648ea 100644
--- a/packages/ui/src/pages/SignIn/index.module.scss
+++ b/packages/ui/src/pages/SignIn/index.module.scss
@@ -27,6 +27,14 @@
   }
 }
 
+.placeholderTop {
+  flex: 3;
+}
+
+.placeholderBottom {
+  flex: 5;
+}
+
 :global(body.mobile) {
   .header {
     margin-top: _.unit(3);
@@ -48,7 +56,6 @@
 
 :global(body.desktop) {
   .header {
-    margin-top: _.unit(6);
     margin-bottom: _.unit(6);
   }
 
diff --git a/packages/ui/src/pages/SignIn/index.tsx b/packages/ui/src/pages/SignIn/index.tsx
index db2546660..ae8f73571 100644
--- a/packages/ui/src/pages/SignIn/index.tsx
+++ b/packages/ui/src/pages/SignIn/index.tsx
@@ -12,7 +12,7 @@ import * as styles from './index.module.scss';
 import { PrimarySection, SecondarySection, CreateAccountLink } from './registry';
 
 const SignIn = () => {
-  const { experienceSettings, theme } = useContext(PageContext);
+  const { experienceSettings, theme, platform } = useContext(PageContext);
 
   if (!experienceSettings) {
     return null;
@@ -29,32 +29,36 @@ const SignIn = () => {
   };
 
   return (
-    <div className={classNames(styles.wrapper)}>
-      <BrandingHeader
-        className={styles.header}
-        headline={style === BrandingStyle.Logo_Slogan ? slogan : undefined}
-        logo={getLogto()}
-      />
-      <PrimarySection
-        signInMethod={experienceSettings.primarySignInMethod}
-        socialConnectors={experienceSettings.socialConnectors}
-        signInMode={experienceSettings.signInMode}
-      />
-
-      {experienceSettings.signInMode !== SignInMode.Register && (
-        <SecondarySection
-          primarySignInMethod={experienceSettings.primarySignInMethod}
-          secondarySignInMethods={experienceSettings.secondarySignInMethods}
-          socialConnectors={experienceSettings.socialConnectors}
+    <>
+      {platform === 'web' && <div className={styles.placeholderTop} />}
+      <div className={classNames(styles.wrapper)}>
+        <BrandingHeader
+          className={styles.header}
+          headline={style === BrandingStyle.Logo_Slogan ? slogan : undefined}
+          logo={getLogto()}
+        />
+        <PrimarySection
+          signInMethod={experienceSettings.primarySignInMethod}
+          socialConnectors={experienceSettings.socialConnectors}
+          signInMode={experienceSettings.signInMode}
         />
-      )}
 
-      {experienceSettings.signInMode === SignInMode.SignInAndRegister && (
-        <CreateAccountLink primarySignInMethod={experienceSettings.primarySignInMethod} />
-      )}
+        {experienceSettings.signInMode !== SignInMode.Register && (
+          <SecondarySection
+            primarySignInMethod={experienceSettings.primarySignInMethod}
+            secondarySignInMethods={experienceSettings.secondarySignInMethods}
+            socialConnectors={experienceSettings.socialConnectors}
+          />
+        )}
 
-      <AppNotification />
-    </div>
+        {experienceSettings.signInMode === SignInMode.SignInAndRegister && (
+          <CreateAccountLink primarySignInMethod={experienceSettings.primarySignInMethod} />
+        )}
+
+        <AppNotification />
+      </div>
+      {platform === 'web' && <div className={styles.placeholderBottom} />}
+    </>
   );
 };