diff --git a/.scripts/package.sh b/.scripts/package.sh
index 296381154..ffa6c0724 100755
--- a/.scripts/package.sh
+++ b/.scripts/package.sh
@@ -25,7 +25,8 @@ packages/**/*.config.js packages/**/*.config.ts packages/**/tsconfig*.json \
 -prune -exec rm -rf {} +
 
 # Add official connectors
-pnpm cli connector add --official -p .
+cloud_option=$( [[ "$IS_CLOUD" =~ ^(1|true|y|yes|yep|yeah)$ ]] && echo "--cloud" || echo "" )
+pnpm cli connector add --official $cloud_option -p .
 
 echo Tar
 cd ..
diff --git a/packages/cli/src/commands/connector/add.ts b/packages/cli/src/commands/connector/add.ts
index feb2df5e1..9897ca647 100644
--- a/packages/cli/src/commands/connector/add.ts
+++ b/packages/cli/src/commands/connector/add.ts
@@ -5,7 +5,7 @@ import { addConnectors, addOfficialConnectors, inquireInstancePath } from './uti
 
 const add: CommandModule<
   { path?: string },
-  { packages?: string[]; path?: string; official: boolean }
+  { packages?: string[]; path?: string; official: boolean; cloud: boolean }
 > = {
   command: ['add [packages...]', 'a', 'install', 'i'],
   describe: 'Add specific Logto connectors',
@@ -24,12 +24,23 @@ const add: CommandModule<
         describe:
           'Add all official connectors.\n' +
           "If it's true, the specified package names will be ignored.",
+      })
+      .option('cloud', {
+        describe: 'Add additional connectors for Logto Cloud',
+        type: 'boolean',
+        default: false,
+        hidden: true,
       }),
-  handler: async ({ packages: packageNames, path, official }) => {
+  handler: async ({ packages: packageNames, path, official, cloud }) => {
     const instancePath = await inquireInstancePath(path);
 
+    if (cloud && !official) {
+      log.error('--cloud option can only be used with --official option');
+    }
+
     if (official) {
-      await addOfficialConnectors(instancePath);
+      // Add demo connectors for Logto Cloud only
+      await addOfficialConnectors(instancePath, cloud);
     } else {
       if (!packageNames?.length) {
         log.error('No connector name provided');
diff --git a/packages/cli/src/commands/connector/utils.ts b/packages/cli/src/commands/connector/utils.ts
index 542893c92..e2b37f041 100644
--- a/packages/cli/src/commands/connector/utils.ts
+++ b/packages/cli/src/commands/connector/utils.ts
@@ -181,7 +181,7 @@ const officialConnectorPrefix = '@logto/connector-';
 
 type PackageMeta = { name: string; scope: string; version: string };
 
-const fetchOfficialConnectorList = async () => {
+const fetchOfficialConnectorList = async (includingCloudConnectors = false) => {
   // See https://github.com/npm/registry/blob/master/docs/REGISTRY-API.md#get-v1search
   type FetchResult = {
     objects: Array<{
@@ -211,13 +211,15 @@ const fetchOfficialConnectorList = async () => {
     // eslint-disable-next-line no-await-in-loop
     const { objects } = await fetchList(page * 20, 20);
 
+    const excludeList = ['mock', 'kit', ...(includingCloudConnectors ? [] : ['logto'])];
+
     // eslint-disable-next-line @silverhand/fp/no-mutating-methods
     packages.push(
       ...objects
         .filter(
           ({ package: { name, scope } }) =>
             scope === 'logto' &&
-            ['mock', 'kit'].every(
+            excludeList.every(
               (excluded) => !name.slice(officialConnectorPrefix.length).startsWith(excluded)
             )
         )
@@ -232,8 +234,11 @@ const fetchOfficialConnectorList = async () => {
   return packages;
 };
 
-export const addOfficialConnectors = async (instancePath: string) => {
-  const packages = await oraPromise(fetchOfficialConnectorList(), {
+export const addOfficialConnectors = async (
+  instancePath: string,
+  includingCloudConnectors = false
+) => {
+  const packages = await oraPromise(fetchOfficialConnectorList(includingCloudConnectors), {
     text: 'Fetch official connector list',
     prefixText: chalk.blue('[info]'),
   });
diff --git a/packages/core/src/routes/connector.ts b/packages/core/src/routes/connector.ts
index 6c011644e..3626bebf3 100644
--- a/packages/core/src/routes/connector.ts
+++ b/packages/core/src/routes/connector.ts
@@ -2,6 +2,7 @@ import { buildRawConnector } from '@logto/cli/lib/connector/index.js';
 import { VerificationCodeType, validateConfig } from '@logto/connector-kit';
 import { emailRegEx, phoneRegEx, buildIdGenerator } from '@logto/core-kit';
 import { arbitraryObjectGuard, Connectors, ConnectorType } from '@logto/schemas';
+import { demoConnectorIds } from '@logto/shared';
 import cleanDeep from 'clean-deep';
 import { string, object } from 'zod';
 
@@ -69,9 +70,9 @@ export default function connectorRoutes<T extends AuthedRouter>(
 
   router.get('/connector-factories', async (ctx, next) => {
     const connectorFactories = await loadConnectorFactories();
-    ctx.body = connectorFactories.map((connectorFactory) =>
-      transpileConnectorFactory(connectorFactory)
-    );
+    ctx.body = connectorFactories
+      .map((connectorFactory) => transpileConnectorFactory(connectorFactory))
+      .filter(({ id }) => !demoConnectorIds.includes(id));
 
     return next();
   });
diff --git a/packages/shared/src/models/connector.ts b/packages/shared/src/models/connector.ts
new file mode 100644
index 000000000..eeb9579cd
--- /dev/null
+++ b/packages/shared/src/models/connector.ts
@@ -0,0 +1 @@
+export const demoConnectorIds = ['logto-email', 'logto-sms'];
diff --git a/packages/shared/src/models/index.ts b/packages/shared/src/models/index.ts
index 8d4d25673..26edebe36 100644
--- a/packages/shared/src/models/index.ts
+++ b/packages/shared/src/models/index.ts
@@ -1 +1,2 @@
 export * from './tenant.js';
+export * from './connector.js';