diff --git a/packages/ui/src/apis/continue.test.ts b/packages/ui/src/apis/continue.test.ts
new file mode 100644
index 000000000..02653081a
--- /dev/null
+++ b/packages/ui/src/apis/continue.test.ts
@@ -0,0 +1,69 @@
+import ky from 'ky';
+
+import {
+  continueWithPassword,
+  continueWithUsername,
+  continueWithEmail,
+  continueWithPhone,
+} from './continue';
+
+jest.mock('ky', () => ({
+  extend: () => ky,
+  post: jest.fn(() => ({
+    json: jest.fn(),
+  })),
+}));
+
+describe('continue API', () => {
+  const mockKyPost = ky.post as jest.Mock;
+
+  beforeEach(() => {
+    mockKyPost.mockReturnValueOnce({
+      json: () => ({
+        redirectTo: '/',
+      }),
+    });
+  });
+
+  afterEach(() => {
+    mockKyPost.mockClear();
+  });
+
+  it('continue with password', async () => {
+    await continueWithPassword('password');
+    expect(ky.post).toBeCalledWith('/api/session/continue/password', {
+      json: {
+        password: 'password',
+      },
+    });
+  });
+
+  it('continue with username', async () => {
+    await continueWithUsername('username');
+    expect(ky.post).toBeCalledWith('/api/session/continue/username', {
+      json: {
+        username: 'username',
+      },
+    });
+  });
+
+  it('continue with email', async () => {
+    await continueWithEmail('email');
+
+    expect(ky.post).toBeCalledWith('/api/session/continue/email', {
+      json: {
+        email: 'email',
+      },
+    });
+  });
+
+  it('continue with phone', async () => {
+    await continueWithPhone('phone');
+
+    expect(ky.post).toBeCalledWith('/api/session/continue/sms', {
+      json: {
+        phone: 'phone',
+      },
+    });
+  });
+});
diff --git a/packages/ui/src/apis/continue.ts b/packages/ui/src/apis/continue.ts
new file mode 100644
index 000000000..8a4c385fc
--- /dev/null
+++ b/packages/ui/src/apis/continue.ts
@@ -0,0 +1,32 @@
+import api from './api';
+import { bindSocialAccount } from './social';
+
+type Response = {
+  redirectTo: string;
+};
+
+const continueApiPrefix = '/api/session/continue';
+
+// Only bind with social after the sign-in bind password flow
+export const continueWithPassword = async (password: string, socialToBind?: string) => {
+  const result = await api
+    .post(`${continueApiPrefix}/password`, {
+      json: { password },
+    })
+    .json<Response>();
+
+  if (result.redirectTo && socialToBind) {
+    await bindSocialAccount(socialToBind);
+  }
+
+  return result;
+};
+
+export const continueWithUsername = async (username: string) =>
+  api.post(`${continueApiPrefix}/username`, { json: { username } }).json<Response>();
+
+export const continueWithEmail = async (email: string) =>
+  api.post(`${continueApiPrefix}/email`, { json: { email } }).json<Response>();
+
+export const continueWithPhone = async (phone: string) =>
+  api.post(`${continueApiPrefix}/sms`, { json: { phone } }).json<Response>();