diff --git a/ghost/offers/index.js b/ghost/offers/index.js
index 392d599306..9676fba259 100644
--- a/ghost/offers/index.js
+++ b/ghost/offers/index.js
@@ -1,5 +1,6 @@
 const DomainEvents = require('@tryghost/domain-events');
 const OfferCodeChangeEvent = require('./lib/domain/events/OfferCodeChange');
+const OfferCreatedEvent = require('./lib/domain/events/OfferCreated');
 const OfferRepository = require('./lib/application/OfferRepository');
 const OffersAPI = require('./lib/application/OffersAPI');
 
@@ -30,6 +31,14 @@ class OffersModule {
             );
         });
 
+        DomainEvents.subscribe(OfferCreatedEvent, (event) => {
+            this.redirectManager.addRedirect(
+                `/${event.data.offer.code.value}`,
+                `/#/portal/offers/${event.data.offer.id}`,
+                {permanent: false}
+            );
+        });
+
         const offers = await this.repository.getAll();
 
         for (const offer of offers) {
@@ -54,6 +63,15 @@ class OffersModule {
         const offersAPI = new OffersAPI(repository);
         return new OffersModule(offersAPI, deps.redirectManager, repository);
     }
+
+    static events = {
+        OfferCreatedEvent,
+        OfferCodeChangeEvent
+    };
+
+    static OfferRepository = OfferRepository;
+
+    static OffersAPI = OffersAPI;
 }
 
 module.exports = OffersModule;
diff --git a/ghost/offers/lib/application/OfferRepository.js b/ghost/offers/lib/application/OfferRepository.js
index 09df0972ed..4c782dcc0c 100644
--- a/ghost/offers/lib/application/OfferRepository.js
+++ b/ghost/offers/lib/application/OfferRepository.js
@@ -2,6 +2,7 @@ const {flowRight} = require('lodash');
 const {mapKeyValues, mapQuery} = require('@nexes/mongo-utils');
 const DomainEvents = require('@tryghost/domain-events');
 const OfferCodeChangeEvent = require('../domain/events/OfferCodeChange');
+const OfferCreatedEvent = require('../domain/events/OfferCreated');
 const Offer = require('../domain/models/Offer');
 const OfferStatus = require('../domain/models/OfferStatus');
 
@@ -179,7 +180,7 @@ class OfferRepository {
             active: offer.status.equals(OfferStatus.create('active'))
         };
 
-        if (offer.codeChanged || offer.isNew) {
+        if (offer.codeChanged) {
             const event = OfferCodeChangeEvent.create({
                 offerId: offer.id,
                 previousCode: offer.oldCode,
@@ -189,7 +190,9 @@ class OfferRepository {
         }
 
         if (offer.isNew) {
+            const event = OfferCreatedEvent.create({offer});
             await this.OfferModel.add(data, options);
+            DomainEvents.dispatch(event);
         } else {
             await this.OfferModel.edit(data, {...options, id: data.id});
         }
diff --git a/ghost/offers/lib/domain/events/OfferCreated.js b/ghost/offers/lib/domain/events/OfferCreated.js
new file mode 100644
index 0000000000..c07437f24d
--- /dev/null
+++ b/ghost/offers/lib/domain/events/OfferCreated.js
@@ -0,0 +1,27 @@
+/** @typedef {import('../models/Offer')} Offer */
+
+/**
+ * @typedef {object} OfferCreatedEventData
+ * @prop {Offer} offer
+ */
+
+class OfferCreatedEvent {
+    /**
+     * @param {OfferCreatedEventData} data
+     * @param {Date} timestamp
+     */
+    constructor(data, timestamp) {
+        this.data = data;
+        this.timestamp = timestamp;
+    }
+
+    /**
+     * @param {OfferCreatedEventData} data
+     * @param {Date} [timestamp]
+     */
+    static create(data, timestamp) {
+        return new OfferCreatedEvent(data, timestamp || new Date);
+    }
+}
+
+module.exports = OfferCreatedEvent;