diff --git a/core/frontend/helpers/tpl/content.hbs b/core/frontend/helpers/tpl/content.hbs
index 15386861f3..7ebe0258ca 100644
--- a/core/frontend/helpers/tpl/content.hbs
+++ b/core/frontend/helpers/tpl/content.hbs
@@ -7,7 +7,7 @@
             <h2>This post is for subscribers only</h2>
         {{/has}}
         {{#if @member}}
-            <a class="gh-btn" data-portal="account/plans" style="color:{{accentColor}}">Subscribe now</a>
+            <a class="gh-btn" data-portal="account/plans" style="color:{{accentColor}}">Upgrade your account</a>
         {{else}}
             <a class="gh-btn" data-portal="signup" style="color:{{accentColor}}">Subscribe now</a>
             <p><small>Already have an account? <a data-portal="signin">Sign in</a></small></p>