diff --git a/ghost/admin/app/components/gh-publishmenu-draft.hbs b/ghost/admin/app/components/gh-publishmenu-draft.hbs
index c2c8b5c8ae..5af0996fa3 100644
--- a/ghost/admin/app/components/gh-publishmenu-draft.hbs
+++ b/ghost/admin/app/components/gh-publishmenu-draft.hbs
@@ -1,5 +1,5 @@
 <div {{did-insert (fn this.setSaveType "publish")}} ...attributes>
-    <header class="gh-publishmenu-heading">Ready to publish your {{@post.displayName}}?</header>
+    <header class="gh-publishmenu-heading">Ready to {{this.nextActionName}} this {{@post.displayName}}?</header>
     <section class="gh-publishmenu-content">
         <div class="gh-publishmenu-section">
             <div class="gh-publishmenu-radio {{if (eq @saveType "publish") "active"}}" {{on "click" (fn this.setSaveType "publish")}}>
diff --git a/ghost/admin/app/components/gh-publishmenu-draft.js b/ghost/admin/app/components/gh-publishmenu-draft.js
index 342815bbe3..c0beaf0719 100644
--- a/ghost/admin/app/components/gh-publishmenu-draft.js
+++ b/ghost/admin/app/components/gh-publishmenu-draft.js
@@ -24,6 +24,10 @@ export default class GhPublishMenuDraftComponent extends Component {
         return this.session.user.isAdmin && (this.totalMemberCount === 0 || this.countTotalMembersTask.isRunning);
     }
 
+    get nextActionName() {
+        return this.args.post.get('emailOnly') ? 'send' : 'publish';
+    }
+
     constructor() {
         super(...arguments);
         this.args.post.set('publishedAtBlogTZ', this.args.post.publishedAtUTC);
diff --git a/ghost/admin/app/components/gh-publishmenu.js b/ghost/admin/app/components/gh-publishmenu.js
index 7e77c320f1..313499cea6 100644
--- a/ghost/admin/app/components/gh-publishmenu.js
+++ b/ghost/admin/app/components/gh-publishmenu.js
@@ -95,13 +95,18 @@ export default Component.extend({
         return runningText || 'Publishing';
     }),
 
-    buttonText: computed('postState', 'saveType', function () {
+    buttonText: computed('postState', 'saveType', 'post.emailOnly', function () {
         let saveType = this.saveType;
         let postState = this.postState;
+        let emailOnly = this.get('post.emailOnly');
         let buttonText;
 
         if (postState === 'draft') {
-            buttonText = saveType === 'publish' ? 'Publish' : 'Schedule';
+            if (emailOnly) {
+                buttonText = saveType === 'publish' ? 'Send' : 'Schedule';
+            } else {
+                buttonText = saveType === 'publish' ? 'Publish' : 'Schedule';
+            }
         }
 
         if (postState === 'published') {