diff --git a/ghost/admin/app/components/posts/analytics.hbs b/ghost/admin/app/components/posts/analytics.hbs
index 8157a95de0..82040680b8 100644
--- a/ghost/admin/app/components/posts/analytics.hbs
+++ b/ghost/admin/app/components/posts/analytics.hbs
@@ -85,23 +85,23 @@
                     />
                 </tabs.tabPanel>
             {{/if}}
-        {{/if}}
 
-        {{#if this.post.showAudienceFeedback }}
-            <tabs.tab>
-                <h3>{{svg-jar "analytics-tab-feedback-large"}}{{format-number this.post.count.positive_feedback}}</h3>
-                <p>{{svg-jar "analytics-tab-feedback"}}<span class="analytics-tab-label">Feedback<span class="analytics-tab-percentage">&nbsp;— {{this.post.sentiment}}%</span></span></p>
-            </tabs.tab>
+            {{#if this.post.isFeedbackEnabledForEmail }}
+                <tabs.tab>
+                    <h3>{{svg-jar "analytics-tab-feedback-large"}}{{format-number this.post.count.positive_feedback}}</h3>
+                    <p>{{svg-jar "analytics-tab-feedback"}}<span class="analytics-tab-label">Feedback<span class="analytics-tab-percentage">&nbsp;— {{this.post.sentiment}}%</span></span></p>
+                </tabs.tab>
 
-            <tabs.tabPanel>
-                <Posts::PostActivityFeed
-                    @postId={{this.post.id}}
-                    @eventType="feedback"
-                    @data={{array this.post.count.positive_feedback this.post.count.negative_feedback}}
-                    @positiveLink={{hash filterParam=(concat "(feedback.post_id:" this.post.id "+feedback.score:1)")}}
-                    @negativeLink={{hash filterParam=(concat "(feedback.post_id:" this.post.id "+feedback.score:0)")}}
-                />
-            </tabs.tabPanel>
+                <tabs.tabPanel>
+                    <Posts::PostActivityFeed
+                        @postId={{this.post.id}}
+                        @eventType="feedback"
+                        @data={{array this.post.count.positive_feedback this.post.count.negative_feedback}}
+                        @positiveLink={{hash filterParam=(concat "(feedback.post_id:" this.post.id "+feedback.score:1)")}}
+                        @negativeLink={{hash filterParam=(concat "(feedback.post_id:" this.post.id "+feedback.score:0)")}}
+                    />
+                </tabs.tabPanel>
+            {{/if}}
         {{/if}}
 
         {{#if this.post.showAttributionAnalytics }}
diff --git a/ghost/admin/app/models/email.js b/ghost/admin/app/models/email.js
index d4c7c7ccb3..4c51d6c870 100644
--- a/ghost/admin/app/models/email.js
+++ b/ghost/admin/app/models/email.js
@@ -21,6 +21,8 @@ export default Model.extend({
     trackOpens: attr('boolean'),
     trackClicks: attr('boolean'),
 
+    feedbackEnabled: attr('boolean'),
+
     createdAtUTC: attr('moment-utc'),
     createdBy: attr('string'),
     updatedAtUTC: attr('moment-utc'),
diff --git a/ghost/admin/app/models/post.js b/ghost/admin/app/models/post.js
index c8b0eacb42..ac63caa992 100644
--- a/ghost/admin/app/models/post.js
+++ b/ghost/admin/app/models/post.js
@@ -251,6 +251,8 @@ export default Model.extend(Comparable, ValidationEngine, {
         return this.get('ghostPaths.url').join(blogUrl, previewKeyword, uuid);
     }),
 
+    isFeedbackEnabledForEmail: computed.reads('email.feedbackEnabled'),
+
     isPublic: computed('visibility', function () {
         return this.visibility === 'public' ? true : false;
     }),
diff --git a/ghost/core/core/server/data/migrations/versions/5.21/2022-10-26-09-32-add-feedback-enabled-column-to-emails.js b/ghost/core/core/server/data/migrations/versions/5.21/2022-10-26-09-32-add-feedback-enabled-column-to-emails.js
new file mode 100644
index 0000000000..46bcfda420
--- /dev/null
+++ b/ghost/core/core/server/data/migrations/versions/5.21/2022-10-26-09-32-add-feedback-enabled-column-to-emails.js
@@ -0,0 +1,7 @@
+const {createAddColumnMigration} = require('../../utils');
+
+module.exports = createAddColumnMigration('emails', 'feedback_enabled', {
+    type: 'boolean',
+    nullable: false,
+    defaultTo: false
+});
diff --git a/ghost/core/core/server/data/schema/schema.js b/ghost/core/core/server/data/schema/schema.js
index 567b9228cc..09614af37d 100644
--- a/ghost/core/core/server/data/schema/schema.js
+++ b/ghost/core/core/server/data/schema/schema.js
@@ -783,6 +783,7 @@ module.exports = {
         plaintext: {type: 'text', maxlength: 1000000000, fieldtype: 'long', nullable: true},
         track_opens: {type: 'boolean', nullable: false, defaultTo: false},
         track_clicks: {type: 'boolean', nullable: false, defaultTo: false},
+        feedback_enabled: {type: 'boolean', nullable: false, defaultTo: false},
         submitted_at: {type: 'dateTime', nullable: false},
         newsletter_id: {type: 'string', maxlength: 24, nullable: true, references: 'newsletters.id'},
         created_at: {type: 'dateTime', nullable: false},
diff --git a/ghost/core/core/server/models/email.js b/ghost/core/core/server/models/email.js
index a0788b8fe6..2f2632b7a0 100644
--- a/ghost/core/core/server/models/email.js
+++ b/ghost/core/core/server/models/email.js
@@ -11,6 +11,7 @@ const Email = ghostBookshelf.Model.extend({
             recipient_filter: 'status:-free',
             track_opens: false,
             track_clicks: false,
+            feedback_enabled: false,
             delivered_count: 0,
             opened_count: 0,
             failed_count: 0
diff --git a/ghost/core/core/server/services/mega/mega.js b/ghost/core/core/server/services/mega/mega.js
index 641e19b0b7..921d3a82f2 100644
--- a/ghost/core/core/server/services/mega/mega.js
+++ b/ghost/core/core/server/services/mega/mega.js
@@ -240,6 +240,7 @@ const addEmail = async (postModel, options) => {
             submitted_at: moment().toDate(),
             track_opens: !!settingsCache.get('email_track_opens'),
             track_clicks: !!settingsCache.get('email_track_clicks'),
+            feedback_enabled: !!newsletter.get('feedback_enabled'),
             recipient_filter: emailRecipientFilter,
             newsletter_id: newsletter.id
         }, knexOptions);
diff --git a/ghost/core/test/e2e-api/admin/__snapshots__/activity-feed.test.js.snap b/ghost/core/test/e2e-api/admin/__snapshots__/activity-feed.test.js.snap
index 7d1bf8e8ca..207254b08f 100644
--- a/ghost/core/test/e2e-api/admin/__snapshots__/activity-feed.test.js.snap
+++ b/ghost/core/test/e2e-api/admin/__snapshots__/activity-feed.test.js.snap
@@ -81,7 +81,7 @@ exports[`Activity Feed API Can filter events by post id 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "23031",
+  "content-length": "23206",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
@@ -401,7 +401,7 @@ exports[`Activity Feed API Returns email delivered events in activity feed 2: [h
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "1246",
+  "content-length": "1271",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
@@ -434,7 +434,7 @@ exports[`Activity Feed API Returns email opened events in activity feed 2: [head
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "1243",
+  "content-length": "1268",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
@@ -483,7 +483,7 @@ exports[`Activity Feed API Returns email sent events in activity feed 2: [header
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "5774",
+  "content-length": "5899",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
diff --git a/ghost/core/test/e2e-api/admin/__snapshots__/emails.test.js.snap b/ghost/core/test/e2e-api/admin/__snapshots__/emails.test.js.snap
index 74466f3e17..c37abf11d5 100644
--- a/ghost/core/test/e2e-api/admin/__snapshots__/emails.test.js.snap
+++ b/ghost/core/test/e2e-api/admin/__snapshots__/emails.test.js.snap
@@ -10,6 +10,7 @@ Object {
       "error": null,
       "error_data": null,
       "failed_count": 0,
+      "feedback_enabled": false,
       "from": null,
       "html": "<p>Look! I'm an email</p>",
       "id": StringMatching /\\[a-f0-9\\]\\{24\\}/,
@@ -34,6 +35,7 @@ Object {
       "error": "Everything went south",
       "error_data": null,
       "failed_count": 0,
+      "feedback_enabled": false,
       "from": null,
       "html": "<p>What's that? Another email!</p>",
       "id": StringMatching /\\[a-f0-9\\]\\{24\\}/,
@@ -69,7 +71,7 @@ exports[`Emails API Can browse emails 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "1285",
+  "content-length": "1335",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
@@ -87,6 +89,7 @@ Object {
       "error": null,
       "error_data": null,
       "failed_count": 0,
+      "feedback_enabled": false,
       "from": null,
       "html": "<p>Look! I'm an email</p>",
       "id": StringMatching /\\[a-f0-9\\]\\{24\\}/,
@@ -112,7 +115,7 @@ exports[`Emails API Can read an email 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "582",
+  "content-length": "607",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
@@ -130,6 +133,7 @@ Object {
       "error": "Everything went south",
       "error_data": null,
       "failed_count": 0,
+      "feedback_enabled": false,
       "from": null,
       "html": "<p>What's that? Another email!</p>",
       "id": StringMatching /\\[a-f0-9\\]\\{24\\}/,
@@ -155,7 +159,7 @@ exports[`Emails API Can retry a failed email 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "628",
+  "content-length": "653",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
diff --git a/ghost/core/test/unit/server/data/schema/integrity.test.js b/ghost/core/test/unit/server/data/schema/integrity.test.js
index a438be33ee..4f08100757 100644
--- a/ghost/core/test/unit/server/data/schema/integrity.test.js
+++ b/ghost/core/test/unit/server/data/schema/integrity.test.js
@@ -35,7 +35,7 @@ const validateRouteSettings = require('../../../../../core/server/services/route
  */
 describe('DB version integrity', function () {
     // Only these variables should need updating
-    const currentSchemaHash = 'bb9d35d276f407c4a353e22e1e5b5538';
+    const currentSchemaHash = 'f94be1265fce0bfbe5c98cb02610f9de';
     const currentFixturesHash = 'dcb7ba7c66b4b98d6c26a722985e756a';
     const currentSettingsHash = '2978a5684a2d5fcf089f61f5d368a0c0';
     const currentRoutesHash = '3d180d52c663d173a6be791ef411ed01';