diff --git a/package.json b/package.json
index 606fd44b34..4727cc8429 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "ghost",
-  "version": "2.9.1",
+  "version": "2.10.0",
   "description": "The professional publishing platform",
   "author": "Ghost Foundation",
   "homepage": "https://ghost.org",