diff --git a/core/server/data/migrations/versions/4.38/2022-03-01-08-46-add-visibility-to-tiers.js b/core/server/data/migrations/versions/4.38/2022-03-01-08-46-add-visibility-to-tiers.js
new file mode 100644
index 0000000000..ab6dcf636b
--- /dev/null
+++ b/core/server/data/migrations/versions/4.38/2022-03-01-08-46-add-visibility-to-tiers.js
@@ -0,0 +1,7 @@
+const {createAddColumnMigration} = require('../../utils');
+
+module.exports = createAddColumnMigration('products', 'visible', {
+    type: 'boolean',
+    nullable: false,
+    defaultTo: false
+});
diff --git a/core/server/data/schema/fixtures/fixtures.json b/core/server/data/schema/fixtures/fixtures.json
index e39c795bdb..951f698929 100644
--- a/core/server/data/schema/fixtures/fixtures.json
+++ b/core/server/data/schema/fixtures/fixtures.json
@@ -7,13 +7,15 @@
                     "name":             "Free",
                     "slug":             "free",
                     "type":             "free",
-                    "active":           true
+                    "active":           true,
+                    "visible":          true
                 },
                 {
                     "name":             "Default Product",
                     "slug":             "default-product",
                     "type":             "paid",
-                    "active":           true
+                    "active":           true,
+                    "visible":          true
                 }
             ]
         },
diff --git a/core/server/data/schema/schema.js b/core/server/data/schema/schema.js
index 0b3b47cf7b..942d3fdd7c 100644
--- a/core/server/data/schema/schema.js
+++ b/core/server/data/schema/schema.js
@@ -381,6 +381,7 @@ module.exports = {
         slug: {type: 'string', maxlength: 191, nullable: false, unique: true},
         active: {type: 'boolean', nullable: false, defaultTo: true},
         welcome_page_url: {type: 'string', maxlength: 2000, nullable: true},
+        visible: {type: 'boolean', nullable: false, defaultTo: false},
         monthly_price_id: {type: 'string', maxlength: 24, nullable: true},
         yearly_price_id: {type: 'string', maxlength: 24, nullable: true},
         description: {type: 'string', maxlength: 191, nullable: true},
diff --git a/core/server/models/product.js b/core/server/models/product.js
index 13f0bd87c7..f9c44e87e3 100644
--- a/core/server/models/product.js
+++ b/core/server/models/product.js
@@ -5,7 +5,8 @@ const Product = ghostBookshelf.Model.extend({
     tableName: 'products',
 
     defaults: {
-        active: true
+        active: true,
+        visible: false
     },
 
     relationships: ['benefits'],
diff --git a/test/e2e-api/admin/__snapshots__/members.test.js.snap b/test/e2e-api/admin/__snapshots__/members.test.js.snap
index 02a9955f58..83d2743e0d 100644
--- a/test/e2e-api/admin/__snapshots__/members.test.js.snap
+++ b/test/e2e-api/admin/__snapshots__/members.test.js.snap
@@ -561,7 +561,7 @@ exports[`Members API Can browse 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "8211",
+  "content-length": "8275",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Origin, Accept-Encoding",
@@ -1032,7 +1032,7 @@ exports[`Members API Can filter by paid status 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "6676",
+  "content-length": "6740",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Origin, Accept-Encoding",
@@ -2210,7 +2210,7 @@ exports[`Members API Search for paid members retrieves member with email paid@te
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "1660",
+  "content-length": "1676",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Origin, Accept-Encoding",
diff --git a/test/unit/server/data/schema/integrity.test.js b/test/unit/server/data/schema/integrity.test.js
index 82d570abe0..f83670e4d3 100644
--- a/test/unit/server/data/schema/integrity.test.js
+++ b/test/unit/server/data/schema/integrity.test.js
@@ -35,8 +35,8 @@ const validateRouteSettings = require('../../../../../core/server/services/route
  */
 describe('DB version integrity', function () {
     // Only these variables should need updating
-    const currentSchemaHash = 'c8442427463a0bf25ecca871b01016dc';
-    const currentFixturesHash = 'beb040c0376a492c2a44767fdd825a3e';
+    const currentSchemaHash = '0bbdeb5993fc2b84fac68acb419d41b9';
+    const currentFixturesHash = '72eb92cf78dd7c3fe12ba5c3d59498ba';
     const currentSettingsHash = '437d4c6da8759f5c35f11f811b86e5bc';
     const currentRoutesHash = '3d180d52c663d173a6be791ef411ed01';