diff --git a/ghost/admin/app/components/gh-nav-menu/main.hbs b/ghost/admin/app/components/gh-nav-menu/main.hbs
index d5cbff5a30..5b14387dda 100644
--- a/ghost/admin/app/components/gh-nav-menu/main.hbs
+++ b/ghost/admin/app/components/gh-nav-menu/main.hbs
@@ -33,11 +33,9 @@
                         </a>
                     </li>
                     {{#if (gh-user-can-admin this.session.user)}}
-                        {{#if (feature "exploreApp")}}
-                        <li class="relative">
-                            <LinkTo @route="explore" title="Ghost Explore" data-test-nav="explore">{{svg-jar "globe-simple"}} Explore</LinkTo>
-                        </li>
-                        {{/if}}
+                    <li class="relative">
+                        <LinkTo @route="explore" title="Ghost Explore" data-test-nav="explore">{{svg-jar "globe-simple"}} Explore</LinkTo>
+                    </li>
                     {{/if}}
                 </ul>
                 <ul class="gh-nav-list gh-nav-manage">
diff --git a/ghost/admin/app/routes/explore/index.js b/ghost/admin/app/routes/explore/index.js
index bfc607d057..aa621b66f2 100644
--- a/ghost/admin/app/routes/explore/index.js
+++ b/ghost/admin/app/routes/explore/index.js
@@ -15,13 +15,13 @@ export default class ExploreIndexRoute extends AuthenticatedRoute {
         // older versions of Ghost where the `connect` part lives in the
         // explore route directly. By using the query param, we avoid causing
         // a 404 and handle the redirect here.
-        if (transition.to?.queryParams?.new === 'true' || !this.feature.exploreApp) {
+        if (transition.to?.queryParams?.new === 'true') {
             this.explore.isIframeTransition = false;
             return this.router.transitionTo('explore.connect');
         }
 
         // Ensure the explore window is set to open
-        if (this.feature.get('exploreApp') && transition.to?.localName === 'index' && !this.explore.exploreWindowOpen) {
+        if (transition.to?.localName === 'index' && !this.explore.exploreWindowOpen) {
             this.explore.openExploreWindow(this.router.currentURL);
         }
     }
diff --git a/ghost/admin/app/services/feature.js b/ghost/admin/app/services/feature.js
index af84c9cf33..34e8238f45 100644
--- a/ghost/admin/app/services/feature.js
+++ b/ghost/admin/app/services/feature.js
@@ -65,7 +65,6 @@ export default class FeatureService extends Service {
     @feature('emailAlerts') emailAlerts;
     @feature('sourceAttribution') sourceAttribution;
     @feature('lexicalEditor') lexicalEditor;
-    @feature('exploreApp') exploreApp;
     @feature('audienceFeedback') audienceFeedback;
     @feature('fixNewsletterLinks') fixNewsletterLinks;
 
diff --git a/ghost/admin/app/templates/application.hbs b/ghost/admin/app/templates/application.hbs
index fecceb6f3f..a2e6a07184 100644
--- a/ghost/admin/app/templates/application.hbs
+++ b/ghost/admin/app/templates/application.hbs
@@ -14,9 +14,8 @@
             {{#if this.showBilling}}
                 <GhBillingModal @billingWindowOpen={{this.billing.billingWindowOpen}} />
             {{/if}}
-            {{#if (feature "exploreApp")}}
-                <GhExploreModal />
-            {{/if}}
+
+            <GhExploreModal />
 
         </main>
 
diff --git a/ghost/admin/app/templates/settings/labs.hbs b/ghost/admin/app/templates/settings/labs.hbs
index 248803e1ab..a42cadffeb 100644
--- a/ghost/admin/app/templates/settings/labs.hbs
+++ b/ghost/admin/app/templates/settings/labs.hbs
@@ -258,19 +258,6 @@
                         </div>
                     </div>
                 </div>
-                <div class="gh-expandable-block">
-                    <div class="gh-expandable-header">
-                        <div>
-                            <h4 class="gh-expandable-title">Explore app</h4>
-                            <p class="gh-expandable-description">
-                               Enable the Explore iframe app.
-                            </p>
-                        </div>
-                        <div class="for-switch">
-                           <GhFeatureFlag @flag="exploreApp" />
-                        </div>
-                    </div>
-                </div>
                 <div class="gh-expandable-block">
                     <div class="gh-expandable-header">
                         <div>
diff --git a/ghost/core/core/shared/labs.js b/ghost/core/core/shared/labs.js
index 02ce9685a2..ca55166378 100644
--- a/ghost/core/core/shared/labs.js
+++ b/ghost/core/core/shared/labs.js
@@ -35,7 +35,6 @@ const ALPHA_FEATURES = [
     'urlCache',
     'beforeAfterCard',
     'lexicalEditor',
-    'exploreApp',
     'audienceFeedback'
 ];