diff --git a/core/server/services/bulk-email/bulk-email-processor.js b/core/server/services/bulk-email/bulk-email-processor.js
index 86fe1a419b..5b237db6b2 100644
--- a/core/server/services/bulk-email/bulk-email-processor.js
+++ b/core/server/services/bulk-email/bulk-email-processor.js
@@ -9,6 +9,7 @@ const mailgunProvider = require('./mailgun');
 const sentry = require('../../../shared/sentry');
 const debug = require('@tryghost/debug')('mega');
 const postEmailSerializer = require('../mega/post-email-serializer');
+const labs = require('../../../shared/labs');
 
 const BATCH_SIZE = mailgunProvider.BATCH_SIZE;
 
@@ -230,7 +231,7 @@ module.exports = {
             recipientData[recipient.member_email] = data;
         });
 
-        if (memberSegment) {
+        if (labs.isSet('emailCardSegments')) {
             emailData = postEmailSerializer.renderEmailForSegment(emailData, memberSegment);
         }