diff --git a/apps/portal/src/components/pages/RecommendationsPage.js b/apps/portal/src/components/pages/RecommendationsPage.js
index df1e64ceed..bc83e17cf2 100644
--- a/apps/portal/src/components/pages/RecommendationsPage.js
+++ b/apps/portal/src/components/pages/RecommendationsPage.js
@@ -302,7 +302,7 @@ const RecommendationsPage = () => {
         };
     }, []);
 
-    const heading = pageData && pageData.signup ? t('Welcome to {{siteTitle}}', {siteTitle: title}) : t('Recommendations');
+    const heading = pageData && pageData.signup ? t('Welcome to {{siteTitle}}', {siteTitle: title, interpolation: {escapeValue: false}}) : t('Recommendations');
     const subheading = pageData && pageData.signup ? t('Thanks for subscribing. Here are a few other sites you may enjoy. ') : t('Here are a few other sites you may enjoy.');
 
     if (!recommendationsEnabled) {