diff --git a/apps/comments-ui/src/components/CTABox.js b/apps/comments-ui/src/components/CTABox.js
index bc61b1cda9..b21da0a1a3 100644
--- a/apps/comments-ui/src/components/CTABox.js
+++ b/apps/comments-ui/src/components/CTABox.js
@@ -2,7 +2,7 @@ import {useContext} from 'react';
 import AppContext from '../AppContext';
 
 const CTABox = (props) => {
-    const {accentColor, publication} = useContext(AppContext);
+    const {accentColor, publication, member} = useContext(AppContext);
 
     const buttonStyle = {
         backgroundColor: accentColor
@@ -14,8 +14,8 @@ const CTABox = (props) => {
 
     const titleText = (props.isFirst ? 'Start the conversation' : 'Join the discussion');
 
-    const handleSubscribeClick = (event) => {
-        window.location.href = props.isPaid ? '#/portal/account/plans' : '#/portal/signup';
+    const handleSignUpClick = (event) => {
+        window.location.href = (props.isPaid && member) ? '#/portal/account/plans' : '#/portal/signup';
     };
 
     const handleSignInClick = (event) => {
@@ -23,20 +23,20 @@ const CTABox = (props) => {
     };
 
     return (
-        <section className={`flex flex-col items-center pt-[40px] pb-[48px] px-8 border-t-2 border-gray-100 dark:border-gray-100/10 border-b-2`}>
+        <section className={`flex flex-col items-center pt-[40px] ${member ? 'pb-[32px]' : 'pb-[48px]'} px-8 border-t-2 border-gray-100 dark:border-gray-100/10 border-b-2`}>
             <h1 className={`mb-[8px] text-center text-black text-[24px] font-sans tracking-tight dark:text-[rgba(255,255,255,0.85)] ${props.isFirst ? 'font-semibold' : 'font-bold'}`}>
                 {titleText}
             </h1>
             <p className="mb-[28px] px-8 max-w-screen-sm font-sans text-[16px] text-center leading-normal text-neutral-600 dark:text-[rgba(255,255,255,0.85)]">
                 Become a {props.isPaid && 'paid'} member of <span className="font-semibold">{publication}</span> to start commenting.
             </p>
-            <button onClick={handleSubscribeClick} className="mb-[12px] text-white font-san py-[14px] px-5 rounded inline-block font-medium leading-none hover:opacity-90 transition-all" style={buttonStyle}>
-                {props.isPaid ? 'Choose a plan' : 'Subscribe now'}
+            <button onClick={handleSignUpClick} className="mb-[12px] text-white font-san py-[14px] px-5 rounded inline-block font-medium leading-none hover:opacity-90 transition-all" style={buttonStyle}>
+                {(props.isPaid && member) ? 'Upgrade now' : 'Sign up now'}
             </button>
-            <p className="text-sm font-sans text-center text-neutral-400 dark:text-[rgba(255,255,255,0.5)]">
+            {!member && (<p className="text-sm font-sans text-center text-neutral-400 dark:text-[rgba(255,255,255,0.5)]">
                 <span className='inline-block mr-1 text-[15px]'>Already a member?</span>
                 <button onClick={handleSignInClick} className="rounded-md hover:opacity-90 transition-all text-sm font-semibold" style={linkStyle}>Sign in</button>
-            </p>
+            </p>)}
         </section>
     );
 };