diff --git a/ghost/admin/app/styles/layouts/dashboard.css b/ghost/admin/app/styles/layouts/dashboard.css
index 3bd9f19eb0..32d44a59d6 100644
--- a/ghost/admin/app/styles/layouts/dashboard.css
+++ b/ghost/admin/app/styles/layouts/dashboard.css
@@ -238,6 +238,57 @@
     background: var(--green);
 }
 
+.gh-dashboard-container.start-contents .gh-dashboard-box {
+    grid-row-gap: 0;
+}
+
+.gh-dashboard-container.start-contents .gh-dashboard-box h2 {
+    grid-column: 1 / 3;
+    border-bottom: 1px solid var(--whitegrey);
+    padding: 16px 28px;
+    font-size: 1.65rem;
+    font-weight: 600;
+    line-height: 1.4em;
+}
+
+.gh-dashboard-container.start-contents .gh-dashboard-box a {
+    display: flex;
+    padding: 16px 28px;
+    color: var(--black);
+}
+
+.gh-dashboard-container.start-contents .gh-dashboard-box a .icon {
+    display: flex;
+    align-items: center;
+    justify-content: center;
+    width: 38px;
+    min-width: 38px;
+    height: 38px;
+    margin-right: 14px;
+    background: var(--pink);
+    border-radius: 4px;
+    color: #fff;
+}
+
+.gh-dashboard-container.start-contents .gh-dashboard-box a .icon svg {
+    width: 18px;
+    height: 18px;
+}
+
+.gh-dashboard-container.start-contents .gh-dashboard-box a .icon.green {
+    background: var(--green);
+}
+
+.gh-dashboard-container.start-contents .gh-dashboard-box a h4 {
+    font-size: 1.5rem;
+    margin-bottom: 4px;
+    font-weight: 500;
+}
+
+.gh-dashboard-container.start-contents .gh-dashboard-box a p {
+    font-size: 1.3rem;
+}
+
 /* Charts */
 .gh-dashboard-area.charts {
     display: grid;
@@ -874,6 +925,15 @@
     .gh-dashboard-join-community .footer-link {
         margin-bottom: -24px;
     }
+    
+    .gh-dashboard-container.start-contents .gh-dashboard-box {
+        grid-template-columns: 1fr;
+        grid-template-rows: auto;
+    }
+
+    .gh-dashboard-container.start-contents .gh-dashboard-box h2 {
+        grid-column: 1 / 2;
+    }
 }
 
 @media (max-width: 680px) {
diff --git a/ghost/admin/app/templates/dashboard.hbs b/ghost/admin/app/templates/dashboard.hbs
index 02499c8713..dc169bcaf2 100644
--- a/ghost/admin/app/templates/dashboard.hbs
+++ b/ghost/admin/app/templates/dashboard.hbs
@@ -135,7 +135,30 @@
             </section>
         {{/if}}
 
+
         <section class="gh-dashboard-area mixed">
+            {{#if (not this.feature.launchComplete)}}
+            <div class="gh-dashboard-container start-contents">
+                <div class="gh-dashboard-box blogpost">
+                    <h2>Start creating content</h2>
+                    <LinkTo @route="members">
+                        <span class="icon">{{svg-jar "members"}}</span>
+                        <div>
+                            <h4>Create your first member</h4>
+                            <p>Add yourself or import members from CSV</p>
+                        </div>
+                    </LinkTo>
+                    <LinkTo @route="editor.new" @model="post">
+                        <span class="icon green">{{svg-jar "posts"}}</span>
+                        <div>
+                            <h4>Publish a post</h4>
+                            <p>Get familiar with the Ghost editor and start creating</p>
+                        </div>
+                    </LinkTo>
+                </div>
+            </div>
+            {{/if}}
+
             <div class="gh-dashboard-container col-2">
                 <div class="gh-dashboard-box">
                     <div class="content">