diff --git a/ghost/admin/app/validators/offer.js b/ghost/admin/app/validators/offer.js
index e3d44e0deb..09563fab8c 100644
--- a/ghost/admin/app/validators/offer.js
+++ b/ghost/admin/app/validators/offer.js
@@ -9,8 +9,8 @@ export default BaseValidator.create({
             model.errors.add('name', 'Please enter a name.');
             this.invalidate();
         }
-        if (!validator.isLength(model.name || '', 0, 191)) {
-            model.errors.add('name', 'Name cannot be longer than 191 characters.');
+        if (!validator.isLength(model.name || '', 0, 40)) {
+            model.errors.add('name', 'Name cannot be longer than 40 characters.');
             this.invalidate();
         }
     },