diff --git a/ghost/core/test/e2e-api/admin/__snapshots__/posts.test.js.snap b/ghost/core/test/e2e-api/admin/__snapshots__/posts.test.js.snap
index edaad0d8c3..eb78945d43 100644
--- a/ghost/core/test/e2e-api/admin/__snapshots__/posts.test.js.snap
+++ b/ghost/core/test/e2e-api/admin/__snapshots__/posts.test.js.snap
@@ -879,7 +879,7 @@ Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
   "content-disposition": StringMatching /\\^Attachment; filename="posts\\.\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}\\.csv"\\$/,
-  "content-length": "2515",
+  "content-length": "2520",
   "content-type": "text/csv; charset=utf-8",
   "content-version": StringMatching /v\\\\d\\+\\\\\\.\\\\d\\+/,
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
@@ -895,7 +895,7 @@ Start here for a quick overview of everything you need to know,http://127.0.0.1:
 Customizing your brand and design settings,http://127.0.0.1:2369/design/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Public,,,,,0,0
 \\"Writing and managing content in Ghost, an advanced guide\\",http://127.0.0.1:2369/write/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Public,,,,,0,0
 Building your audience with subscriber signups,http://127.0.0.1:2369/portal/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Public,,,,,0,0
-Selling premium memberships with recurring revenue,http://127.0.0.1:2369/sell/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Paid members,,,,,0,0
+Selling premium memberships with recurring revenue,http://127.0.0.1:2369/sell/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Paid members-only,,,,,0,0
 How to grow your business around an audience,http://127.0.0.1:2369/grow/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Public,,,,,0,0
 Setting up apps and custom integrations,http://127.0.0.1:2369/integrations/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Public,,,,,0,0
 \\"Not so short, bit complex\\",http://127.0.0.1:2369/not-so-short-bit-complex/,Joe Bloggs,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,true,,Public,,,,,0,0
@@ -953,7 +953,7 @@ Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
   "content-disposition": StringMatching /\\^Attachment; filename="posts\\.\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}\\.csv"\\$/,
-  "content-length": "2515",
+  "content-length": "2520",
   "content-type": "text/csv; charset=utf-8",
   "content-version": StringMatching /v\\\\d\\+\\\\\\.\\\\d\\+/,
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
@@ -971,7 +971,7 @@ Short and Sweet,http://127.0.0.1:2369/short-and-sweet/,Joe Bloggs,published and
 \\"Not so short, bit complex\\",http://127.0.0.1:2369/not-so-short-bit-complex/,Joe Bloggs,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,true,,Public,,,,,0,0
 Setting up apps and custom integrations,http://127.0.0.1:2369/integrations/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Public,,,,,0,0
 How to grow your business around an audience,http://127.0.0.1:2369/grow/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Public,,,,,0,0
-Selling premium memberships with recurring revenue,http://127.0.0.1:2369/sell/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Paid members,,,,,0,0
+Selling premium memberships with recurring revenue,http://127.0.0.1:2369/sell/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Paid members-only,,,,,0,0
 Building your audience with subscriber signups,http://127.0.0.1:2369/portal/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Public,,,,,0,0
 \\"Writing and managing content in Ghost, an advanced guide\\",http://127.0.0.1:2369/write/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Public,,,,,0,0
 Customizing your brand and design settings,http://127.0.0.1:2369/design/,Ghost,published and emailed,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,2050-01-01T00:00:00.000Z,false,Getting Started,Public,,,,,0,0
diff --git a/ghost/posts-service/lib/PostsExporter.js b/ghost/posts-service/lib/PostsExporter.js
index 5f2508926a..7a92ea8473 100644
--- a/ghost/posts-service/lib/PostsExporter.js
+++ b/ghost/posts-service/lib/PostsExporter.js
@@ -163,20 +163,20 @@ class PostsExporter {
         }
 
         if (visibility === 'members') {
-            return 'Free members';
+            return 'Members-only';
         }
 
         if (visibility === 'paid') {
-            return 'Paid members';
+            return 'Paid members-only';
         }
 
         if (visibility === 'tiers') {
             const tiers = post.related('tiers');
             if (tiers.length === 0) {
-                return 'Nobody';
+                return 'Specific tiers: none';
             }
 
-            return tiers.map(tier => tier.get('name')).join(', ');
+            return 'Specific tiers: ' + tiers.map(tier => tier.get('name')).join(', ');
         }
 
         return visibility;
diff --git a/ghost/posts-service/test/PostsExporter.test.js b/ghost/posts-service/test/PostsExporter.test.js
index 3a30ef8479..0251482a01 100644
--- a/ghost/posts-service/test/PostsExporter.test.js
+++ b/ghost/posts-service/test/PostsExporter.test.js
@@ -330,7 +330,7 @@ describe('PostsExporter', function () {
             );
             assert.equal(
                 access,
-                'Free members'
+                'Members-only'
             );
         });
 
@@ -342,7 +342,7 @@ describe('PostsExporter', function () {
             );
             assert.equal(
                 access,
-                'Paid members'
+                'Paid members-only'
             );
         });
 
@@ -356,7 +356,7 @@ describe('PostsExporter', function () {
             );
             assert.equal(
                 access,
-                'Nobody'
+                'Specific tiers: none'
             );
         });
 
@@ -377,7 +377,7 @@ describe('PostsExporter', function () {
             );
             assert.equal(
                 access,
-                'Silver, Gold'
+                'Specific tiers: Silver, Gold'
             );
         });