diff --git a/ghost/portal/src/utils/api.js b/ghost/portal/src/utils/api.js
index df5546201f..c5803a2506 100644
--- a/ghost/portal/src/utils/api.js
+++ b/ghost/portal/src/utils/api.js
@@ -1,16 +1,4 @@
-import {transformApiSiteData, transformApiTiersData} from './helpers';
-
-function getAnalyticsMetadata() {
-    const analyticsTag = document.querySelector('meta[name=ghost-analytics-id]');
-    const analyticsId = analyticsTag?.content;
-    if (analyticsTag) {
-        return {
-            entry_id: analyticsId,
-            source_url: window.location.href
-        };
-    }
-    return null;
-}
+import {transformApiSiteData, transformApiTiersData, getUrlHistory} from './helpers';
 
 function setupGhostApi({siteUrl = window.location.origin, apiUrl, apiKey}) {
     const apiPath = 'members/api';
@@ -188,10 +176,6 @@ function setupGhostApi({siteUrl = window.location.origin, apiUrl, apiKey}) {
                 body.enable_comment_notifications = enableCommentNotifications;
             }
 
-            const analyticsData = getAnalyticsMetadata();
-            if (analyticsData) {
-                body.metadata = analyticsData;
-            }
             return makeRequest({
                 url,
                 method: 'PUT',
@@ -219,10 +203,11 @@ function setupGhostApi({siteUrl = window.location.origin, apiUrl, apiKey}) {
                 labels,
                 requestSrc: 'portal'
             };
-            const analyticsData = getAnalyticsMetadata();
-            if (analyticsData) {
-                body.metadata = analyticsData;
+            const urlHistory = getUrlHistory();
+            if (urlHistory) {
+                body.urlHistory = urlHistory;
             }
+
             return makeRequest({
                 url,
                 method: 'POST',
@@ -334,6 +319,7 @@ function setupGhostApi({siteUrl = window.location.origin, apiUrl, apiKey}) {
                 newsletters: JSON.stringify(newsletters),
                 requestSrc: 'portal',
                 fp_tid: (window.FPROM || window.$FPROM)?.data?.tid,
+                urlHistory: getUrlHistory(),
                 ...metadata
             };
 
@@ -439,10 +425,6 @@ function setupGhostApi({siteUrl = window.location.origin, apiUrl, apiKey}) {
                 identity: identity,
                 priceId: planId
             };
-            const analyticsData = getAnalyticsMetadata();
-            if (body) {
-                body.metadata = analyticsData;
-            }
 
             if (tierId && cadence) {
                 delete body.priceId;
diff --git a/ghost/portal/src/utils/helpers.js b/ghost/portal/src/utils/helpers.js
index d18870adff..33633a5b2f 100644
--- a/ghost/portal/src/utils/helpers.js
+++ b/ghost/portal/src/utils/helpers.js
@@ -791,3 +791,28 @@ export const transformApiTiersData = ({tiers}) => {
         };
     });
 };
+
+/**
+ * Returns the member attribution URL history, which is stored in localStorage, if there is any.
+ * @returns {Object[]|undefined}
+ */
+export function getUrlHistory() {
+    const STORAGE_KEY = 'ghost-history';
+
+    try {
+        const historyString = localStorage.getItem(STORAGE_KEY);
+        if (historyString) {
+            const parsed = JSON.parse(historyString);
+
+            if (Array.isArray(parsed)) {
+                return parsed;
+            }
+        }
+    } catch (error) {
+        // Failed to access localStorage or something related to that.
+        // Log a warning, as this shouldn't happen on a modern browser.
+        
+        /* eslint-disable no-console */
+        console.warn(`[Portal] Failed to load member URL history:`, error);
+    }
+}
diff --git a/ghost/portal/src/utils/helpers.test.js b/ghost/portal/src/utils/helpers.test.js
index 56a9cd3dda..8b95bade3a 100644
--- a/ghost/portal/src/utils/helpers.test.js
+++ b/ghost/portal/src/utils/helpers.test.js
@@ -1,4 +1,4 @@
-import {getCurrencySymbol, getFreeProduct, getMemberName, getMemberSubscription, getPriceFromSubscription, getPriceIdFromPageQuery, getSupportAddress, hasMultipleProducts, isActiveOffer, isInviteOnlySite, isPaidMember, isSameCurrency, transformApiTiersData} from './helpers';
+import {getCurrencySymbol, getFreeProduct, getMemberName, getMemberSubscription, getPriceFromSubscription, getPriceIdFromPageQuery, getSupportAddress, getUrlHistory, hasMultipleProducts, isActiveOffer, isInviteOnlySite, isPaidMember, isSameCurrency, transformApiTiersData} from './helpers';
 import * as Fixtures from './fixtures-generator';
 import {site as FixturesSite, member as FixtureMember, offer as FixtureOffer, transformTierFixture as TransformFixtureTiers} from '../utils/test-fixtures';
 import {isComplimentaryMember} from '../utils/helpers';
@@ -255,4 +255,43 @@ describe('Helpers - ', () => {
             expect(transformedTiers[1].benefits).toHaveLength(3);
         });
     });
+
+    describe('getUrlHistory', () => {
+        beforeEach(() => {
+            jest.spyOn(console, 'warn').mockImplementation(() => {
+                // don't log for these tests
+            });
+        });
+        afterEach(() => {
+            jest.restoreAllMocks();
+        });
+
+        test('returns valid history ', () => {
+            jest.spyOn(Storage.prototype, 'getItem').mockReturnValue(JSON.stringify([
+                {
+                    path: '/',
+                    time: 0
+                }
+            ]));
+            const urlHistory = getUrlHistory();
+            expect(localStorage.getItem).toHaveBeenCalled();
+            expect(urlHistory).toHaveLength(1);
+        });
+
+        test('ignores invalid history ', () => {
+            jest.spyOn(Storage.prototype, 'getItem').mockReturnValue('invalid');
+            const urlHistory = getUrlHistory();
+            expect(localStorage.getItem).toHaveBeenCalled();
+            expect(urlHistory).toBeUndefined();
+        });
+
+        test('doesn\'t throw if localStorage is disabled', () => {
+            jest.spyOn(Storage.prototype, 'getItem').mockImplementation(() => {
+                throw new Error('LocalStorage disabled');
+            });
+            const urlHistory = getUrlHistory();
+            expect(localStorage.getItem).toHaveBeenCalled();
+            expect(urlHistory).toBeUndefined();
+        });
+    });
 });