diff --git a/ghost/admin/app/components/stats/kpis-overview.js b/ghost/admin/app/components/stats/kpis-overview.js
index d7225a1762..d802c715e7 100644
--- a/ghost/admin/app/components/stats/kpis-overview.js
+++ b/ghost/admin/app/components/stats/kpis-overview.js
@@ -96,7 +96,7 @@ export default class KpisOverview extends Component {
             avg_session_sec: Math.floor(_ponderatedKPIsTotal('avg_session_sec') / 60),
             pageviews: formatNumber(_KPITotal('pageviews')),
             visits: formatNumber(totalVisits),
-            bounce_rate: _ponderatedKPIsTotal('bounce_rate').toFixed(2)
+            bounce_rate: (_ponderatedKPIsTotal('bounce_rate') * 100).toFixed(0)
         };
     }
 
diff --git a/ghost/tinybird/pipes/kpis.pipe b/ghost/tinybird/pipes/kpis.pipe
index 4be6f43d7c..de061a4f6f 100644
--- a/ghost/tinybird/pipes/kpis.pipe
+++ b/ghost/tinybird/pipes/kpis.pipe
@@ -147,7 +147,7 @@ SQL >
         a.date as date,
         sum(b.visits) as visits,
         sum(b.pageviews) as pageviews,
-        sum(b.bounce_rate) as bounce_rate,
+        avg(b.bounce_rate) as bounce_rate,
         sum(b.avg_session_sec) as avg_session_sec
     from timeseries a
     left join data b using date