diff --git a/ghost/core/core/frontend/services/proxy.js b/ghost/core/core/frontend/services/proxy.js
index 831a4e0d16..8d6cbe0044 100644
--- a/ghost/core/core/frontend/services/proxy.js
+++ b/ghost/core/core/frontend/services/proxy.js
@@ -27,6 +27,9 @@ module.exports = {
                 resource.feature_image_caption = new SafeString(resource.feature_image_caption);
             }
         });
+
+        // some properties are extracted to local template data to force one way of using it
+        delete data.show_title_and_feature_image;
     },
 
     /**
diff --git a/ghost/core/core/frontend/services/rendering/format-response.js b/ghost/core/core/frontend/services/rendering/format-response.js
index 98d02da0e9..135ff45e2c 100644
--- a/ghost/core/core/frontend/services/rendering/format-response.js
+++ b/ghost/core/core/frontend/services/rendering/format-response.js
@@ -1,4 +1,5 @@
 const _ = require('lodash');
+const hbs = require('../theme-engine/engine');
 const {prepareContextResource} = require('../proxy');
 
 /**
@@ -50,7 +51,17 @@ function formatPageResponse(result, pageAsPost = false) {
  *
  * @return {Object} containing page variables
  */
-function formatResponse(post, context) {
+function formatResponse(post, context, locals = {}) {
+    // build up @page data for use in templates
+    // - done here rather than `update-local-template-options` middleware because
+    //   we need access to the rendered entry's data which isn't available in middleware
+    const pageData = {
+        show_title_and_feature_image: true // default behaviour
+    };
+
+    // grab data off of the post that will be deleted in prepareContextResource
+    const showTitleAndFeatureImage = post.show_title_and_feature_image;
+
     prepareContextResource(post);
 
     let entry = {
@@ -60,8 +71,23 @@ function formatResponse(post, context) {
     // NOTE: preview context is a special case where the internal preview api returns the post model's type field
     if (context?.includes('page') || (context?.includes('preview') && post.type === 'page')) {
         entry.page = post;
+
+        // move properties from the page context object onto @page
+        // - makes the value available outside of the page context
+        // - data is removed from the post object in prepareContextResource so use of @page is forced
+        if (showTitleAndFeatureImage !== undefined) {
+            pageData.show_title_and_feature_image = showTitleAndFeatureImage;
+        }
     }
 
+    // merge @page into local template options
+    const localTemplateOptions = hbs.getLocalTemplateOptions(locals);
+    hbs.updateLocalTemplateOptions(locals, _.merge({}, localTemplateOptions, {
+        data: {
+            page: pageData
+        }
+    }));
+
     return entry;
 }
 
diff --git a/ghost/core/core/frontend/services/rendering/render-entry.js b/ghost/core/core/frontend/services/rendering/render-entry.js
index d18249827e..be1f5494a0 100644
--- a/ghost/core/core/frontend/services/rendering/render-entry.js
+++ b/ghost/core/core/frontend/services/rendering/render-entry.js
@@ -13,6 +13,6 @@ module.exports = function renderEntry(req, res) {
     return function renderEntryClosure(entry) {
         // Format data 2 - 1 is in preview/entry
         // Render
-        return renderer(req, res, formatResponse.entry(entry, res.routerOptions?.context));
+        return renderer(req, res, formatResponse.entry(entry, res.routerOptions?.context, res.locals));
     };
 };
diff --git a/ghost/core/test/unit/frontend/services/rendering/format-response.test.js b/ghost/core/test/unit/frontend/services/rendering/format-response.test.js
index 597a263d55..0f6a4ab85c 100644
--- a/ghost/core/test/unit/frontend/services/rendering/format-response.test.js
+++ b/ghost/core/test/unit/frontend/services/rendering/format-response.test.js
@@ -5,6 +5,7 @@ const {SafeString} = require('../../../../../core/frontend/services/handlebars')
 
 describe('Unit - services/routing/helpers/format-response', function () {
     let posts;
+    let pages;
     let tags;
 
     beforeEach(function () {
@@ -12,6 +13,11 @@ describe('Unit - services/routing/helpers/format-response', function () {
             testUtils.DataGenerator.forKnex.createPost({slug: 'sluggy-thing'})
         ];
 
+        pages = [
+            testUtils.DataGenerator.forKnex.createPost({slug: 'home', page: true}),
+            testUtils.DataGenerator.forKnex.createPost({slug: 'about', page: true, show_title_and_feature_image: false})
+        ];
+
         tags = [
             testUtils.DataGenerator.forKnex.createTag({name: 'video', slug: 'video'})
         ];
@@ -34,6 +40,43 @@ describe('Unit - services/routing/helpers/format-response', function () {
 
             formatted.post.feature_image_caption.should.be.an.instanceof(SafeString);
         });
+
+        it('should set up @page local for posts', function () {
+            const postObject = posts[0];
+            const locals = {};
+
+            helpers.formatResponse.entry(postObject, ['post'], locals);
+
+            locals.should.be.an.Object().with.properties('_templateOptions');
+            locals._templateOptions.data.should.be.an.Object().with.properties('page');
+            locals._templateOptions.data.page.show_title_and_feature_image.should.be.true();
+        });
+
+        it('should set up @page local for pages', function () {
+            const postObject = pages[0];
+            const locals = {};
+
+            const formatted = helpers.formatResponse.entry(postObject, ['page'], locals);
+
+            formatted.page.should.not.have.property('show_title_and_feature_image');
+
+            locals.should.be.an.Object().with.properties('_templateOptions');
+            locals._templateOptions.data.should.be.an.Object().with.properties('page');
+            locals._templateOptions.data.page.show_title_and_feature_image.should.be.true();
+        });
+
+        it('should assign properties on @page for pages', function () {
+            const postObject = pages[1];
+            const locals = {};
+
+            const formatted = helpers.formatResponse.entry(postObject, ['page'], locals);
+
+            formatted.page.should.not.have.property('show_title_and_feature_image');
+
+            locals.should.be.an.Object().with.properties('_templateOptions');
+            locals._templateOptions.data.should.be.an.Object().with.properties('page');
+            locals._templateOptions.data.page.show_title_and_feature_image.should.be.false();
+        });
     });
 
     describe('entries', function () {