diff --git a/core/server/data/migrations/versions/3.38/01-add-email-recipient-filter-column.js b/core/server/data/migrations/versions/3.38/01-add-email-recipient-filter-column.js
new file mode 100644
index 0000000000..f87ce60651
--- /dev/null
+++ b/core/server/data/migrations/versions/3.38/01-add-email-recipient-filter-column.js
@@ -0,0 +1,25 @@
+const {createColumnMigration, addColumn, dropColumn} = require('../../../schema/commands');
+
+module.exports = {
+    up: createColumnMigration({
+        table: 'posts',
+        column: 'email_recipient_filter',
+        dbIsInCorrectState: hasColumn => !!hasColumn,
+        operation: addColumn,
+        operationVerb: 'Adding',
+        columnDefinition: {
+            type: 'string',
+            maxlength: 50,
+            nullable: false,
+            defaultTo: 'none',
+            validations: {isIn: [['none', 'all', 'free', 'paid']]}
+        }
+    }),
+    down: createColumnMigration({
+        table: 'posts',
+        column: 'email_recipient_filter',
+        dbIsInCorrectState: hasColumn => !hasColumn,
+        operation: dropColumn,
+        operationVerb: 'Removing'
+    })
+};
diff --git a/core/server/data/schema/schema.js b/core/server/data/schema/schema.js
index ff1b5a9992..fdfdd5a7ab 100644
--- a/core/server/data/schema/schema.js
+++ b/core/server/data/schema/schema.js
@@ -30,6 +30,13 @@ module.exports = {
             validations: {isIn: [['public', 'members', 'paid']]}
         },
         send_email_when_published: {type: 'bool', nullable: true, defaultTo: false},
+        email_recipient_filter: {
+            type: 'string',
+            maxlength: 50,
+            nullable: false,
+            defaultTo: 'none',
+            validations: {isIn: [['none', 'all', 'free', 'paid']]}
+        },
         /**
          * @deprecated: `author_id`, might be removed in Ghost 3.0
          * If we keep it, then only, because you can easier query post.author_id than posts_authors[*].sort_order.
diff --git a/core/server/models/post.js b/core/server/models/post.js
index e47bc07fe2..58bc1cb321 100644
--- a/core/server/models/post.js
+++ b/core/server/models/post.js
@@ -55,7 +55,8 @@ Post = ghostBookshelf.Model.extend({
             status: 'draft',
             featured: false,
             type: 'post',
-            visibility: visibility
+            visibility: visibility,
+            email_recipient_filter: 'none'
         };
     },
 
diff --git a/test/unit/data/schema/integrity_spec.js b/test/unit/data/schema/integrity_spec.js
index bdba693705..51fccd7e8d 100644
--- a/test/unit/data/schema/integrity_spec.js
+++ b/test/unit/data/schema/integrity_spec.js
@@ -32,7 +32,7 @@ const defaultSettings = require('../../../../core/server/data/schema/default-set
  */
 describe('DB version integrity', function () {
     // Only these variables should need updating
-    const currentSchemaHash = 'c4de64f1c1114eb8b05c7473e3adc29e';
+    const currentSchemaHash = '7d841714b01e6d880d4d8a739ab62bff';
     const currentFixturesHash = 'd46d696c94d03e41a5903500547fea77';
     const currentSettingsHash = 'c8daa2c9632bb75f9d60655de09ae3bd';
     const currentRoutesHash = '3d180d52c663d173a6be791ef411ed01';