diff --git a/core/frontend/services/routing/controllers/unsubscribe.js b/core/frontend/services/routing/controllers/unsubscribe.js
index cca2a07fa7..5d393505c6 100644
--- a/core/frontend/services/routing/controllers/unsubscribe.js
+++ b/core/frontend/services/routing/controllers/unsubscribe.js
@@ -1,11 +1,33 @@
 const debug = require('@tryghost/debug')('services:routing:controllers:unsubscribe');
 const path = require('path');
+const url = require('url');
+
+const urlUtils = require('../../../../shared/url-utils');
 const megaService = require('../../../../server/services/mega');
 const renderer = require('../../rendering');
+const labs = require('../../../../shared/labs');
 
 module.exports = async function unsubscribeController(req, res) {
     debug('unsubscribeController');
 
+    if (labs.isSet('multipleNewslettersUI')) {
+        const {query} = url.parse(req.url, true);
+
+        if (!query || !query.uuid) {
+            res.writeHead(400);
+            return res.end('Email address not found.');
+        }
+
+        const redirectUrl = new URL(urlUtils.urlFor('home', true));
+        redirectUrl.searchParams.append('uuid', query.uuid);
+        if (query.newsletter) {
+            redirectUrl.searchParams.append('newsletter', query.newsletter);
+        }
+        redirectUrl.searchParams.append('action', 'unsubscribe');
+
+        return res.redirect(302, redirectUrl.href);
+    }
+
     let data = {};
 
     try {
diff --git a/test/e2e-frontend/members.test.js b/test/e2e-frontend/members.test.js
index 75b35f8b2f..139563f91b 100644
--- a/test/e2e-frontend/members.test.js
+++ b/test/e2e-frontend/members.test.js
@@ -9,6 +9,7 @@ const settingsCache = require('../../core/shared/settings-cache');
 const DomainEvents = require('@tryghost/domain-events');
 const {MemberPageViewEvent} = require('@tryghost/member-events');
 const models = require('../../core/server/models');
+const {mockManager} = require('../utils/e2e-framework');
 
 function assertContentIsPresent(res) {
     res.text.should.containEql('<h2 id="markdown">markdown</h2>');
@@ -129,6 +130,33 @@ describe('Front-end members behaviour', function () {
         });
     });
 
+    describe('Unsubscribe', function () {
+        beforeEach(function () {
+            mockManager.mockLabsEnabled('multipleNewslettersUI');
+        });
+
+        afterEach(function () {
+            mockManager.restore();
+        });
+
+        it('should redirect with uuid and action param', async function () {
+            await request.get('/unsubscribe/?uuid=XXX')
+                .expect(302)
+                .expect('Location', 'http://127.0.0.1:2369/?uuid=XXX&action=unsubscribe');
+        });
+
+        it('should pass through an optional newsletter param', async function () {
+            await request.get('/unsubscribe/?uuid=XXX&newsletter=YYY')
+                .expect(302)
+                .expect('Location', 'http://127.0.0.1:2369/?uuid=XXX&newsletter=YYY&action=unsubscribe');
+        });
+
+        it('should reject when missing a uuid', async function () {
+            await request.get('/unsubscribe/')
+                .expect(400);
+        });
+    });
+
     describe('Price data', function () {
         it('Can be used as a number, and with the price helper', async function () {
             // Check out test/utils/fixtures/themes/price-data-test-theme/index.hbs