diff --git a/apps/comments-ui/src/App.js b/apps/comments-ui/src/App.js
index fd6e32970e..589140c731 100644
--- a/apps/comments-ui/src/App.js
+++ b/apps/comments-ui/src/App.js
@@ -282,6 +282,7 @@ export default class App extends React.Component {
             colorScheme: this.props.colorScheme,
             avatarSaturation: this.props.avatarSaturation,
             accentColor: this.props.accentColor,
+            commentsEnabled: this.props.commentsEnabled,
             dispatchAction: (_action, data) => this.dispatchAction(_action, data),
             
             /**
diff --git a/apps/comments-ui/src/components/Comment.js b/apps/comments-ui/src/components/Comment.js
index ead1ed541a..e9fdb42e4d 100644
--- a/apps/comments-ui/src/components/Comment.js
+++ b/apps/comments-ui/src/components/Comment.js
@@ -21,7 +21,7 @@ const Comment = (props) => {
         setIsInReplyMode(current => !current);
     };
 
-    const {admin, avatarSaturation} = useContext(AppContext);
+    const {admin, avatarSaturation, member, commentsEnabled} = useContext(AppContext);
     const comment = props.comment;
     const hasReplies = comment.replies && comment.replies.length > 0;
     const isNotPublished = comment.status !== 'published';
@@ -35,6 +35,10 @@ const Comment = (props) => {
         }
     }
 
+    const paidOnly = commentsEnabled === 'paid';
+    const isPaidMember = member && !!member.paid;
+    const canReply = member && (isPaidMember || !paidOnly);
+
     if (isInEditMode) {
         return (
             <Form comment={comment} toggle={toggleEditMode} parent={props.parent} isEdit={true} avatarSaturation={props.avatarSaturation} />
@@ -55,7 +59,7 @@ const Comment = (props) => {
                         </div>
                         <div className="ml-14 flex gap-5 items-center">
                             <Like comment={comment} />
-                            {(isNotPublished || !props.parent) && <Reply comment={comment} toggleReply={toggleReplyMode} isReplying={isInReplyMode} />}
+                            {canReply && (isNotPublished || !props.parent) && <Reply comment={comment} toggleReply={toggleReplyMode} isReplying={isInReplyMode} />}
                             <div className="text-sm text-neutral-400 dark:text-[rgba(255,255,255,0.5)] font-sans">{formatRelativeTime(comment.created_at)}</div>
                             <More comment={comment} toggleEdit={toggleEditMode} />
                         </div>
diff --git a/apps/comments-ui/src/components/CommentsBox.js b/apps/comments-ui/src/components/CommentsBox.js
index 73d2cc4556..c06cde0cc0 100644
--- a/apps/comments-ui/src/components/CommentsBox.js
+++ b/apps/comments-ui/src/components/CommentsBox.js
@@ -5,6 +5,7 @@ import Loading from './Loading';
 import Form from './Form';
 import Comment from './Comment';
 import Pagination from './Pagination';
+import NotPaidBox from './NotPaidBox';
 
 const CommentsBox = (props) => {
     const luminance = (r, g, b) => {
@@ -40,7 +41,7 @@ const CommentsBox = (props) => {
         }
     };
 
-    const {accentColor, pagination, member, comments} = useContext(AppContext);
+    const {accentColor, pagination, member, comments, commentsEnabled} = useContext(AppContext);
 
     const commentsElements = comments.slice().reverse().map(comment => <Comment comment={comment} key={comment.id} avatarSaturation={props.avatarSaturation} />);
 
@@ -50,6 +51,9 @@ const CommentsBox = (props) => {
         '--gh-accent-color': accentColor ?? 'blue'
     };
 
+    const paidOnly = commentsEnabled === 'paid';
+    const isPaidMember = member && !!member.paid;
+
     return (
         <section className={'ghost-display ' + containerClass} style={style}>
             <Pagination />
@@ -59,7 +63,7 @@ const CommentsBox = (props) => {
                         {commentsElements}
                     </div>
                     <div>
-                        { member ? <Form commentsCount={commentsCount} avatarSaturation={props.avatarSaturation} /> : <NotSignedInBox /> }
+                        { member ? (isPaidMember || !paidOnly ? <Form commentsCount={commentsCount} avatarSaturation={props.avatarSaturation} /> : <NotPaidBox />) : <NotSignedInBox /> }
                     </div>
                 </>
                 : <Loading />}
diff --git a/apps/comments-ui/src/components/Like.js b/apps/comments-ui/src/components/Like.js
index 38fcae5aac..822d2ef74f 100644
--- a/apps/comments-ui/src/components/Like.js
+++ b/apps/comments-ui/src/components/Like.js
@@ -3,33 +3,42 @@ import {ReactComponent as LikeIcon} from '../images/icons/like.svg';
 import AppContext from '../AppContext';
 
 function Like(props) {
-    const {onAction, member} = useContext(AppContext);
+    const {dispatchAction, member, commentsEnabled} = useContext(AppContext);
     const [animationClass, setAnimation] = useState('');
 
-    let likeCursor = 'cursor-pointer';
-    if (!member) {
-        likeCursor = 'cursor-text';
-    }
+    const paidOnly = commentsEnabled === 'paid';
+    const isPaidMember = member && !!member.paid;
+    const canLike = member && (isPaidMember || !paidOnly);
 
     const toggleLike = () => {
-        if (member) {
-            if (!props.comment.liked) {
-                onAction('likeComment', props.comment);
-                setAnimation('animate-heartbeat');
-                setTimeout(() => {
-                    setAnimation('');
-                }, 400);
-            } else {
-                onAction('unlikeComment', props.comment);
-            }
+        if (!canLike) {
+            return;
+        }
+
+        if (!props.comment.liked) {
+            dispatchAction('likeComment', props.comment);
+            setAnimation('animate-heartbeat');
+            setTimeout(() => {
+                setAnimation('');
+            }, 400);
+        } else {
+            dispatchAction('unlikeComment', props.comment);
         }
     };
 
+    // If can like: use <button> element, otherwise use a <span>
+    const CustomTag = canLike ? `button` : `span`;
+
+    let likeCursor = 'cursor-pointer';
+    if (!canLike) {
+        likeCursor = 'cursor-text';
+    }
+
     return (
-        <button className={`flex font-sans items-center text-sm ${props.comment.liked ? 'text-neutral-900 dark:text-[rgba(255,255,255,0.9)]' : 'text-neutral-400 dark:text-[rgba(255,255,255,0.5)]'} ${likeCursor}`} onClick={toggleLike}>
+        <CustomTag className={`flex font-sans items-center text-sm ${props.comment.liked ? 'text-neutral-900 dark:text-[rgba(255,255,255,0.9)]' : 'text-neutral-400 dark:text-[rgba(255,255,255,0.5)]'} ${likeCursor}`} onClick={toggleLike}>
             <LikeIcon className={animationClass + ` mr-[6px] ${props.comment.liked ? 'fill-neutral-900 stroke-neutral-900 dark:fill-white dark:stroke-white' : 'stroke-neutral-400 dark:stroke-[rgba(255,255,255,0.5)]'}`} />
             {props.comment.likes_count}
-        </button>
+        </CustomTag>
     );
 }
 
diff --git a/apps/comments-ui/src/components/NotPaidBox.js b/apps/comments-ui/src/components/NotPaidBox.js
new file mode 100644
index 0000000000..c4b12e10ac
--- /dev/null
+++ b/apps/comments-ui/src/components/NotPaidBox.js
@@ -0,0 +1,28 @@
+import {useContext} from 'react';
+import AppContext from '../AppContext';
+
+const NotPaidBox = (props) => {
+    const {accentColor} = useContext(AppContext);
+
+    const boxStyle = {
+        background: accentColor
+    };
+
+    const buttonStyle = {
+        color: accentColor
+    };
+
+    return (
+        <section className="text-center mb-1 bg-neutral-900 rounded-lg pt-12 pb-10 px-8" style={boxStyle}>
+            <h1 className="text-center text-white text-[28px] font-sans font-semibold mb-6 tracking-tight">Want to join the discussion?</h1>
+            <a className="bg-white font-sans py-3 px-4 mb-6 rounded inline-block font-medium" style={buttonStyle} href="#/portal/signup">
+                Subscribe now
+            </a>
+            <p className="font-sans text-center text-white">
+                You need to be subscribed to a paid plan to be able to join the discussion.
+            </p>
+        </section>
+    );
+};
+
+export default NotPaidBox;
diff --git a/apps/comments-ui/src/index.js b/apps/comments-ui/src/index.js
index 79ff834d7c..d9a497ac25 100644
--- a/apps/comments-ui/src/index.js
+++ b/apps/comments-ui/src/index.js
@@ -37,8 +37,9 @@ function getSiteData() {
         const avatarSaturation = scriptTag.dataset.avatarSaturation;
         const accentColor = scriptTag.dataset.accentColor;
         const appVersion = scriptTag.dataset.appVersion;
+        const commentsEnabled = scriptTag.dataset.commentsEnabled;
 
-        return {siteUrl, apiKey, apiUrl, sentryDsn, postId, adminUrl, colorScheme, avatarSaturation, accentColor, appVersion};
+        return {siteUrl, apiKey, apiUrl, sentryDsn, postId, adminUrl, colorScheme, avatarSaturation, accentColor, appVersion, commentsEnabled};
     }
     return {};
 }
@@ -58,13 +59,13 @@ function setup({siteUrl}) {
 
 function init() {
     // const customSiteUrl = getSiteUrl();
-    const {siteUrl: customSiteUrl, sentryDsn, postId, adminUrl, colorScheme, avatarSaturation, accentColor, appVersion} = getSiteData();
+    const {siteUrl: customSiteUrl, ...siteData} = getSiteData();
     const siteUrl = customSiteUrl || window.location.origin;
     setup({siteUrl});
 
     ReactDOM.render(
         <React.StrictMode>
-            {<App appVersion={appVersion} adminUrl={adminUrl} siteUrl={siteUrl} customSiteUrl={customSiteUrl} sentryDsn={sentryDsn} postId={postId} colorScheme={colorScheme} avatarSaturation={avatarSaturation} accentColor={accentColor} />}
+            {<App siteUrl={siteUrl} customSiteUrl={customSiteUrl} {...siteData} />}
         </React.StrictMode>,
         document.getElementById(ROOT_DIV_ID)
     );
diff --git a/apps/comments-ui/src/utils/helpers.js b/apps/comments-ui/src/utils/helpers.js
index bff45a9ff5..067bd52d44 100644
--- a/apps/comments-ui/src/utils/helpers.js
+++ b/apps/comments-ui/src/utils/helpers.js
@@ -109,6 +109,6 @@ export function getBundledCssLink({appVersion}) {
     if (process.env.NODE_ENV === 'production' && appVersion) {
         return `https://unpkg.com/@tryghost/comments-ui@~${appVersion}/umd/main.css`;
     } else {
-        return 'http://localhost:4000/main.css';
+        return 'https://comments.localhost/main.css';
     }
 }