diff --git a/ghost/admin/app/components/posts/analytics.hbs b/ghost/admin/app/components/posts/analytics.hbs
index 00b5f0f6a2..12877b6fb7 100644
--- a/ghost/admin/app/components/posts/analytics.hbs
+++ b/ghost/admin/app/components/posts/analytics.hbs
@@ -76,19 +76,10 @@
         {{#if this.post.showAttributionAnalytics }}
             <div class="gh-post-analytics-item">
                 <LinkTo @route="members" @query={{hash filterParam=(concat "signup:[" this.post.id "]") }}>
-                    <h3>{{format-number this.post.count.signups}}</h3>
-                    <p>{{gh-pluralize this.post.count.signups "signup" without-count=true}}</p>
+                    <h3>{{format-number this.post.count.conversions}}</h3>
+                    <p>{{gh-pluralize this.post.count.conversions "conversions" without-count=true}}</p>
                 </LinkTo>
             </div>
-
-            {{#if this.post.showPaidAttributionAnalytics }}
-                <div class="gh-post-analytics-item">
-                    <LinkTo @route="members" @query={{hash filterParam=(concat "conversion:[" this.post.id "]") }}>
-                        <h3>{{format-number this.post.count.paid_conversions}}</h3>
-                        <p><span class="hide-when-small">Paid </span>{{gh-pluralize this.post.count.paid_conversions "conversion" without-count=true}}</p>
-                    </LinkTo>
-                </div>
-            {{/if}}
         {{/if}}
 
         {{#if this.post.showAudienceFeedback }}
diff --git a/ghost/admin/app/components/posts/old-analytics.hbs b/ghost/admin/app/components/posts/old-analytics.hbs
new file mode 100644
index 0000000000..59d55beb5a
--- /dev/null
+++ b/ghost/admin/app/components/posts/old-analytics.hbs
@@ -0,0 +1,157 @@
+<section class="gh-canvas" {{did-insert this.loadData}}>
+
+    <GhCanvasHeader class="gh-canvas-header gh-post-analytics-header">
+        <div class="flex flex-column flex-grow-1">
+            <div class="gh-canvas-breadcrumb">
+                <LinkTo @route="posts">
+                    Posts
+                </LinkTo>
+                {{svg-jar "arrow-right-small"}}Analytics
+            </div>
+            <h2 class="gh-canvas-title gh-post-title">
+                {{this.post.title}}
+            </h2>
+            <div class="gh-post-analytics-meta">
+                <div class="gh-post-analytics-meta-text">
+                    {{#if this.post.hasBeenEmailed }}
+                        {{#if this.post.emailOnly}}
+                            Sent
+                        {{else}}
+                            Published and sent
+                        {{/if}}
+                    {{else}}
+                        Published
+                        {{#if @post.didEmailFail}}
+                            but failed to send
+                        {{else}}
+                            on your site
+                        {{/if}}
+                    {{/if}}
+
+                    {{#let (moment-site-tz this.post.publishedAtUTC) as |publishedAt|}}
+                        on
+                        {{moment-format publishedAt "D MMM YYYY"}}
+                        at
+                        {{moment-format publishedAt "HH:mm"}}
+                    {{/let}}
+                </div>
+                <LinkTo @route="editor.edit" @models={{array this.post.displayName this.post.id}} class="gh-post-list-cta edit" title="">
+                    {{svg-jar "pen" title=""}}<span>Edit post</span>
+                </LinkTo>
+            </div>
+        </div>
+    </GhCanvasHeader>
+
+    <h4 class="gh-main-section-header small bn">
+        Engagement
+    </h4>
+    <div class="gh-post-analytics-box">
+        {{#if this.post.hasBeenEmailed}}
+            <div class="gh-post-analytics-item">
+                <LinkTo @route="members" @query={{hash filterParam=(concat "emails.post_id:[" this.post.id "]") }}>
+                    <h3>{{format-number this.post.email.emailCount}}</h3>
+                    <p>Sent</p>
+                </LinkTo>
+            </div>
+
+            {{#if this.post.showEmailOpenAnalytics }}
+                <div class="gh-post-analytics-item">
+                    <LinkTo @route="members" @query={{hash filterParam=(concat "opened_emails.post_id:[" this.post.id "]") }}>
+                        <h3>{{format-number this.post.email.openedCount}}</h3>
+                        <p>Opened &mdash; <strong>{{this.post.email.openRate}}%</strong></p>
+                    </LinkTo>
+                </div>
+            {{/if}}
+
+            {{#if this.post.showEmailClickAnalytics }}
+                <div class="gh-post-analytics-item">
+                    <LinkTo @route="members" @query={{hash filterParam=(concat "clicked_links.post_id:[" this.post.id "]") }}>
+                        <h3>{{format-number this.post.count.clicks}}</h3>
+                        <p>Clicked &mdash; <strong>{{this.post.clickRate}}%</strong></p>
+                    </LinkTo>
+                </div>
+            {{/if}}
+        {{/if}}
+
+        {{#if this.post.showAttributionAnalytics }}
+            <div class="gh-post-analytics-item">
+                <LinkTo @route="members" @query={{hash filterParam=(concat "signup:[" this.post.id "]") }}>
+                    <h3>{{format-number this.post.count.signups}}</h3>
+                    <p>{{gh-pluralize this.post.count.signups "signup" without-count=true}}</p>
+                </LinkTo>
+            </div>
+
+            {{#if this.post.showPaidAttributionAnalytics }}
+                <div class="gh-post-analytics-item">
+                    <LinkTo @route="members" @query={{hash filterParam=(concat "conversion:[" this.post.id "]") }}>
+                        <h3>{{format-number this.post.count.paid_conversions}}</h3>
+                        <p><span class="hide-when-small">Paid </span>{{gh-pluralize this.post.count.paid_conversions "conversion" without-count=true}}</p>
+                    </LinkTo>
+                </div>
+            {{/if}}
+        {{/if}}
+    </div>
+
+    {{#if this.isLoaded }}
+        {{#if this.showLinks }}
+            {{#if (is-empty this.links) }}
+                {{!-- Empty state --}}
+            {{else}}
+                <Posts::LinksTable @links={{this.links}} @updateLink={{this.updateLink}} />
+            {{/if}}
+        {{/if}}
+
+        {{#if this.showSources }}
+            {{#if (is-empty this.sources) }}
+                {{!-- Empty state --}}
+            {{else}}
+                <h4 class="gh-main-section-header small bn">
+                    Growth from this post
+                </h4>
+                <div class="gh-post-analytics-box column">
+                    <div class="gh-attribution-box">
+                        <div class="gh-attribution-table-column">
+                            <MemberAttribution::SourceAttributionTable
+                                @sources={{this.sources}}
+                                @sortColumn={{this.sortColumn}}
+                                @setSortColumn={{this.setSortColumn}}
+                            />
+                        </div>
+                    </div>
+                </div>
+            {{/if}}
+        {{/if}}
+
+        <h4 class="gh-main-section-header small bn">
+            Get started with analytics
+        </h4>
+        <div class="gh-post-analytics-box resources">
+            <a href="https://ghost.org/help/post-analytics/" target="_blank" class="gh-post-analytics-resource" rel="noopener noreferrer">
+                <div class="thumbnail" style="background-image: url(assets/img/marketing/analytics-1.jpg);"></div>
+                <div class="flex flex-column justify-between">
+                    <div>
+                        <h3>Understanding analytics in Ghost</h3>
+                        <p>Find out how to review the performance of your content and get the most out of post analytics in Ghost.</p>
+                    </div>
+                    <div class="gh-btn gh-btn-link">Read more &rarr;</div>
+                </div>
+            </a>
+            <a href="https://ghost.org/resources/content-distribution/" target="_blank" class="gh-post-analytics-resource" rel="noopener noreferrer">
+                <div class="thumbnail" style="background-image: url(assets/img/marketing/analytics-2.jpg);"></div>
+                <div class="flex flex-column justify-between">
+                    <div>
+                        <h3>How to get your content seen online</h3>
+                        <p>Use these content distribution tactics to get more people to discover your work and increase engagement.</p>
+                    </div>
+                    <div class="gh-btn gh-btn-link">Read more &rarr;</div>
+                </div>
+            </a>
+        </div>
+    {{else}}
+        <div class="gh-post-analytics-loading">
+            <div class="gh-loading-spinner-outer">
+                <div class="gh-loading-spinner"></div>
+            </div>
+        </div>
+    {{/if}}
+</section>
diff --git a/ghost/admin/app/components/posts/old-analytics.js b/ghost/admin/app/components/posts/old-analytics.js
new file mode 100644
index 0000000000..e784d9b15b
--- /dev/null
+++ b/ghost/admin/app/components/posts/old-analytics.js
@@ -0,0 +1,196 @@
+import Component from '@glimmer/component';
+import {action} from '@ember/object';
+import {inject as service} from '@ember/service';
+import {task} from 'ember-concurrency';
+import {tracked} from '@glimmer/tracking';
+
+/**
+ * @typedef {import('../../services/dashboard-stats').SourceAttributionCount} SourceAttributionCount
+*/
+
+const DISPLAY_OPTIONS = [{
+    name: 'Free signups',
+    value: 'signups'
+}, {
+    name: 'Paid conversions',
+    value: 'paid'
+}];
+
+export default class Analytics extends Component {
+    @service ajax;
+    @service ghostPaths;
+    @service settings;
+    @service membersUtils;
+    @service utils;
+    @service feature;
+
+    @tracked sources = null;
+    @tracked links = null;
+    @tracked sortColumn = 'signups';
+    displayOptions = DISPLAY_OPTIONS;
+
+    get post() {
+        return this.args.post;
+    }
+
+    get allowedDisplayOptions() {
+        if (!this.hasPaidConversionData) {
+            return this.displayOptions.filter(d => d.value === 'signups');
+        }
+
+        if (!this.hasFreeSignups) {
+            return this.displayOptions.filter(d => d.value === 'paid');
+        }
+
+        return this.displayOptions;
+    }
+
+    get isDropdownDisabled() {
+        if (!this.hasPaidConversionData || !this.hasFreeSignups) {
+            return true;
+        }
+
+        return false;
+    }
+
+    get selectedDisplayOption() {
+        if (!this.hasPaidConversionData) {
+            return this.displayOptions.find(d => d.value === 'signups');
+        }
+
+        if (!this.hasFreeSignups) {
+            return this.displayOptions.find(d => d.value === 'paid');
+        }
+
+        return this.displayOptions.find(d => d.value === this.sortColumn) ?? this.displayOptions[0];
+    }
+
+    get selectedSortColumn() {
+        if (!this.hasPaidConversionData) {
+            return 'signups';
+        }
+
+        if (!this.hasFreeSignups) {
+            return 'paid';
+        }
+        return this.sortColumn;
+    }
+
+    get hasPaidConversionData() {
+        return this.sources.some(sourceData => sourceData.paidConversions > 0);
+    }
+
+    get hasFreeSignups() {
+        return this.sources.some(sourceData => sourceData.signups > 0);
+    }
+
+    @action
+    onDisplayChange(selected) {
+        this.sortColumn = selected.value;
+    }
+
+    @action
+    setSortColumn(column) {
+        this.sortColumn = column;
+    }
+
+    @action
+    updateLink(linkId, linkTo) {
+        this.links = this.links?.map((link) => {
+            if (link.link.link_id === linkId) {
+                return {
+                    ...link,
+                    link: {
+                        ...link.link,
+                        to: this.utils.cleanTrackedUrl(linkTo, false),
+                        title: this.utils.cleanTrackedUrl(linkTo, true)
+                    }
+                };
+            }
+            return link;
+        });
+    }
+
+    @action
+    loadData() {
+        if (this.showSources) {
+            this.fetchReferrersStats();
+        } else {
+            this.sources = [];
+        }
+
+        if (this.showLinks) {
+            this.fetchLinks();
+        } else {
+            this.links = [];
+        }
+    }
+
+    async fetchReferrersStats() {
+        if (this._fetchReferrersStats.isRunning) {
+            return this._fetchReferrersStats.last;
+        }
+        return this._fetchReferrersStats.perform();
+    }
+
+    async fetchLinks() {
+        if (this._fetchLinks.isRunning) {
+            return this._fetchLinks.last;
+        }
+        return this._fetchLinks.perform();
+    }
+
+    @task
+    *_fetchReferrersStats() {
+        let statsUrl = this.ghostPaths.url.api(`stats/referrers/posts/${this.post.id}`);
+        let result = yield this.ajax.request(statsUrl);
+        this.sources = result.stats.map((stat) => {
+            return {
+                source: stat.source ?? 'Direct',
+                signups: stat.signups,
+                paidConversions: stat.paid_conversions
+            };
+        });
+    }
+
+    @task
+    *_fetchLinks() {
+        const filter = `post_id:${this.post.id}`;
+        let statsUrl = this.ghostPaths.url.api(`links/`) + `?filter=${encodeURIComponent(filter)}`;
+        let result = yield this.ajax.request(statsUrl);
+        const links = result.links.map((link) => {
+            return {
+                ...link,
+                link: {
+                    ...link.link,
+                    to: this.utils.cleanTrackedUrl(link.link.to, false),
+                    title: this.utils.cleanTrackedUrl(link.link.to, true)
+                }
+            };
+        });
+
+        // Remove duplicates by title ad merge
+        const linksByTitle = links.reduce((acc, link) => {
+            if (!acc[link.link.title]) {
+                acc[link.link.title] = link;
+            } else {
+                acc[link.link.title].clicks += link.clicks;
+            }
+            return acc;
+        }, {});
+
+        this.links = Object.values(linksByTitle);
+    }
+
+    get showLinks() {
+        return this.post.showEmailClickAnalytics;
+    }
+
+    get showSources() {
+        return this.feature.get('sourceAttribution') && this.post.showAttributionAnalytics;
+    }
+
+    get isLoaded() {
+        return this.links !== null && this.souces !== null;
+    }
+}
diff --git a/ghost/admin/app/templates/posts/analytics.hbs b/ghost/admin/app/templates/posts/analytics.hbs
index c4f73092eb..f3d5511b34 100644
--- a/ghost/admin/app/templates/posts/analytics.hbs
+++ b/ghost/admin/app/templates/posts/analytics.hbs
@@ -1 +1,5 @@
-<Posts::Analytics @post={{this.post}} />
+{{#if (feature 'audienceFeedback') }}
+    <Posts::Analytics @post={{this.post}} />
+{{else}}
+    <Posts::OldAnalytics @post={{this.post}} />
+{{/if}}
diff --git a/ghost/core/core/server/api/endpoints/utils/serializers/input/posts.js b/ghost/core/core/server/api/endpoints/utils/serializers/input/posts.js
index e123266059..80d86d7925 100644
--- a/ghost/core/core/server/api/endpoints/utils/serializers/input/posts.js
+++ b/ghost/core/core/server/api/endpoints/utils/serializers/input/posts.js
@@ -26,7 +26,7 @@ function defaultRelations(frame) {
     }
 
     if (labs.isSet('audienceFeedback')) {
-        frame.options.withRelated = ['tags', 'authors', 'authors.roles', 'email', 'tiers', 'newsletter', 'count.signups', 'count.paid_conversions', 'count.clicks', 'count.sentiment', 'count.positive_feedback'];
+        frame.options.withRelated = ['tags', 'authors', 'authors.roles', 'email', 'tiers', 'newsletter', 'count.conversions', 'count.clicks', 'count.sentiment', 'count.positive_feedback'];
     } else {
         frame.options.withRelated = ['tags', 'authors', 'authors.roles', 'email', 'tiers', 'newsletter', 'count.signups', 'count.paid_conversions', 'count.clicks'];
     }
diff --git a/ghost/core/core/server/models/post.js b/ghost/core/core/server/models/post.js
index 64bc9509cf..33456e1980 100644
--- a/ghost/core/core/server/models/post.js
+++ b/ghost/core/core/server/models/post.js
@@ -1346,6 +1346,26 @@ Post = ghostBookshelf.Model.extend({
                         .as('count__paid_conversions');
                 });
             },
+            /**
+             * Combination of sigups and paid conversions, but unique per member
+             */
+            conversions(modelOrCollection) {
+                modelOrCollection.query('columns', 'posts.*', (qb) => {
+                    qb.count('*')
+                        .from('k')
+                        .with('k', (q) => {
+                            q.select('member_id')
+                                .from('members_subscription_created_events')
+                                .whereRaw('posts.id = members_subscription_created_events.attribution_id')
+                                .union(function () {
+                                    this.select('member_id')
+                                        .from('members_created_events')
+                                        .whereRaw('posts.id = members_created_events.attribution_id');
+                                });
+                        })
+                        .as('count__conversions');
+                });
+            },
             clicks(modelOrCollection) {
                 modelOrCollection.query('columns', 'posts.*', (qb) => {
                     qb.countDistinct('members_click_events.member_id')
diff --git a/ghost/core/test/e2e-api/admin/__snapshots__/posts.test.js.snap b/ghost/core/test/e2e-api/admin/__snapshots__/posts.test.js.snap
index 49bcd03dc0..4b7d5c8ad2 100644
--- a/ghost/core/test/e2e-api/admin/__snapshots__/posts.test.js.snap
+++ b/ghost/core/test/e2e-api/admin/__snapshots__/posts.test.js.snap
@@ -21,10 +21,9 @@ Object {
       "comment_id": Any<String>,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -71,10 +70,9 @@ Object {
       "comment_id": Any<String>,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -123,7 +121,7 @@ exports[`Posts API Can browse 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "10226",
+  "content-length": "10192",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
@@ -152,10 +150,9 @@ Object {
       "comment_id": Any<String>,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -206,10 +203,9 @@ Object {
       "comment_id": Any<String>,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -280,7 +276,7 @@ exports[`Posts API Can browse with formats 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "13092",
+  "content-length": "13058",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
@@ -299,10 +295,9 @@ Object {
       "comment_id": Any<String>,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -352,7 +347,7 @@ exports[`Posts API Create Can create a post with lexical 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "3909",
+  "content-length": "3892",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "location": StringMatching /https\\?:\\\\/\\\\/\\.\\*\\?\\\\/posts\\\\/\\[a-f0-9\\]\\{24\\}\\\\//,
@@ -372,10 +367,9 @@ Object {
       "comment_id": Any<String>,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -425,7 +419,7 @@ exports[`Posts API Create Can create a post with mobiledoc 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "3725",
+  "content-length": "3708",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "location": StringMatching /https\\?:\\\\/\\\\/\\.\\*\\?\\\\/posts\\\\/\\[a-f0-9\\]\\{24\\}\\\\//,
@@ -546,10 +540,9 @@ Object {
       "comment_id": Any<String>,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -599,7 +592,7 @@ exports[`Posts API Update Can update a post with lexical 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "3860",
+  "content-length": "3843",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "location": StringMatching /https\\?:\\\\/\\\\/\\.\\*\\?\\\\/posts\\\\/\\[a-f0-9\\]\\{24\\}\\\\//,
@@ -619,10 +612,9 @@ Object {
       "comment_id": Any<String>,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -672,7 +664,7 @@ exports[`Posts API Update Can update a post with lexical 4: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "3857",
+  "content-length": "3840",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
@@ -692,10 +684,9 @@ Object {
       "comment_id": Any<String>,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -745,7 +736,7 @@ exports[`Posts API Update Can update a post with mobiledoc 2: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "3670",
+  "content-length": "3653",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "location": StringMatching /https\\?:\\\\/\\\\/\\.\\*\\?\\\\/posts\\\\/\\[a-f0-9\\]\\{24\\}\\\\//,
@@ -765,10 +756,9 @@ Object {
       "comment_id": Any<String>,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -818,7 +808,7 @@ exports[`Posts API Update Can update a post with mobiledoc 4: [headers] 1`] = `
 Object {
   "access-control-allow-origin": "http://127.0.0.1:2369",
   "cache-control": "no-cache, private, no-store, must-revalidate, max-stale=0, post-check=0, pre-check=0",
-  "content-length": "3667",
+  "content-length": "3650",
   "content-type": "application/json; charset=utf-8",
   "etag": StringMatching /\\(\\?:W\\\\/\\)\\?"\\(\\?:\\[ !#-\\\\x7E\\\\x80-\\\\xFF\\]\\*\\|\\\\r\\\\n\\[\\\\t \\]\\|\\\\\\\\\\.\\)\\*"/,
   "vary": "Accept-Version, Origin, Accept-Encoding",
diff --git a/ghost/core/test/e2e-webhooks/__snapshots__/posts.test.js.snap b/ghost/core/test/e2e-webhooks/__snapshots__/posts.test.js.snap
index 2cb21e9c38..1cba24e813 100644
--- a/ghost/core/test/e2e-webhooks/__snapshots__/posts.test.js.snap
+++ b/ghost/core/test/e2e-webhooks/__snapshots__/posts.test.js.snap
@@ -283,10 +283,9 @@ Object {
       "comment_id": StringMatching /\\[a-f0-9\\]\\{24\\}/,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -521,10 +520,9 @@ Object {
       "comment_id": StringMatching /\\[a-f0-9\\]\\{24\\}/,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -737,10 +735,9 @@ Object {
       "comment_id": StringMatching /\\[a-f0-9\\]\\{24\\}/,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,
@@ -1019,10 +1016,9 @@ Object {
       "comment_id": StringMatching /\\[a-f0-9\\]\\{24\\}/,
       "count": Object {
         "clicks": 0,
-        "paid_conversions": 0,
+        "conversions": 0,
         "positive_feedback": 0,
         "sentiment": 0,
-        "signups": 0,
       },
       "created_at": StringMatching /\\\\d\\{4\\}-\\\\d\\{2\\}-\\\\d\\{2\\}T\\\\d\\{2\\}:\\\\d\\{2\\}:\\\\d\\{2\\}\\\\\\.000Z/,
       "custom_excerpt": null,