diff --git a/core/server/api/v2/tags-public.js b/core/server/api/v2/tags-public.js
index ce9dc91a6e..081dc9e984 100644
--- a/core/server/api/v2/tags-public.js
+++ b/core/server/api/v2/tags-public.js
@@ -1,10 +1,14 @@
 const Promise = require('bluebird');
-const i18n = require('../../../shared/i18n');
+const tpl = require('@tryghost/tpl');
 const errors = require('@tryghost/errors');
 const models = require('../../models');
 
 const ALLOWED_INCLUDES = ['count.posts'];
 
+const messages = {
+    tagNotFound: 'Tag not found.'
+};
+
 module.exports = {
     docName: 'tags',
 
@@ -56,7 +60,7 @@ module.exports = {
                 .then((model) => {
                     if (!model) {
                         return Promise.reject(new errors.NotFoundError({
-                            message: i18n.t('errors.api.tags.tagNotFound')
+                            message: tpl(messages.tagNotFound)
                         }));
                     }
 
diff --git a/core/server/api/v2/tags.js b/core/server/api/v2/tags.js
index f9679b961e..2de713c0d8 100644
--- a/core/server/api/v2/tags.js
+++ b/core/server/api/v2/tags.js
@@ -1,10 +1,14 @@
 const Promise = require('bluebird');
-const i18n = require('../../../shared/i18n');
+const tpl = require('@tryghost/tpl');
 const errors = require('@tryghost/errors');
 const models = require('../../models');
 
 const ALLOWED_INCLUDES = ['count.posts'];
 
+const messages = {
+    tagNotFound: 'Tag not found.'
+};
+
 module.exports = {
     docName: 'tags',
 
@@ -56,7 +60,7 @@ module.exports = {
                 .then((model) => {
                     if (!model) {
                         return Promise.reject(new errors.NotFoundError({
-                            message: i18n.t('errors.api.tags.tagNotFound')
+                            message: tpl(messages.tagNotFound)
                         }));
                     }
 
@@ -108,7 +112,7 @@ module.exports = {
                 .then((model) => {
                     if (!model) {
                         return Promise.reject(new errors.NotFoundError({
-                            message: i18n.t('errors.api.tags.tagNotFound')
+                            message: tpl(messages.tagNotFound)
                         }));
                     }
 
@@ -147,7 +151,7 @@ module.exports = {
                 .then(() => null)
                 .catch(models.Tag.NotFoundError, () => {
                     return Promise.reject(new errors.NotFoundError({
-                        message: i18n.t('errors.api.tags.tagNotFound')
+                        message: tpl(messages.tagNotFound)
                     }));
                 });
         }
diff --git a/core/server/api/v3/tags-public.js b/core/server/api/v3/tags-public.js
index ce9dc91a6e..081dc9e984 100644
--- a/core/server/api/v3/tags-public.js
+++ b/core/server/api/v3/tags-public.js
@@ -1,10 +1,14 @@
 const Promise = require('bluebird');
-const i18n = require('../../../shared/i18n');
+const tpl = require('@tryghost/tpl');
 const errors = require('@tryghost/errors');
 const models = require('../../models');
 
 const ALLOWED_INCLUDES = ['count.posts'];
 
+const messages = {
+    tagNotFound: 'Tag not found.'
+};
+
 module.exports = {
     docName: 'tags',
 
@@ -56,7 +60,7 @@ module.exports = {
                 .then((model) => {
                     if (!model) {
                         return Promise.reject(new errors.NotFoundError({
-                            message: i18n.t('errors.api.tags.tagNotFound')
+                            message: tpl(messages.tagNotFound)
                         }));
                     }
 
diff --git a/core/server/api/v3/tags.js b/core/server/api/v3/tags.js
index f9679b961e..2de713c0d8 100644
--- a/core/server/api/v3/tags.js
+++ b/core/server/api/v3/tags.js
@@ -1,10 +1,14 @@
 const Promise = require('bluebird');
-const i18n = require('../../../shared/i18n');
+const tpl = require('@tryghost/tpl');
 const errors = require('@tryghost/errors');
 const models = require('../../models');
 
 const ALLOWED_INCLUDES = ['count.posts'];
 
+const messages = {
+    tagNotFound: 'Tag not found.'
+};
+
 module.exports = {
     docName: 'tags',
 
@@ -56,7 +60,7 @@ module.exports = {
                 .then((model) => {
                     if (!model) {
                         return Promise.reject(new errors.NotFoundError({
-                            message: i18n.t('errors.api.tags.tagNotFound')
+                            message: tpl(messages.tagNotFound)
                         }));
                     }
 
@@ -108,7 +112,7 @@ module.exports = {
                 .then((model) => {
                     if (!model) {
                         return Promise.reject(new errors.NotFoundError({
-                            message: i18n.t('errors.api.tags.tagNotFound')
+                            message: tpl(messages.tagNotFound)
                         }));
                     }
 
@@ -147,7 +151,7 @@ module.exports = {
                 .then(() => null)
                 .catch(models.Tag.NotFoundError, () => {
                     return Promise.reject(new errors.NotFoundError({
-                        message: i18n.t('errors.api.tags.tagNotFound')
+                        message: tpl(messages.tagNotFound)
                     }));
                 });
         }