diff --git a/ghost/core/core/frontend/helpers/tpl/content-cta.hbs b/ghost/core/core/frontend/helpers/tpl/content-cta.hbs
index bf51cad81a..c2761caae7 100644
--- a/ghost/core/core/frontend/helpers/tpl/content-cta.hbs
+++ b/ghost/core/core/frontend/helpers/tpl/content-cta.hbs
@@ -2,13 +2,13 @@
 <aside class="gh-post-upgrade-cta">
     <div class="gh-post-upgrade-cta-content" style="background-color: {{accentColor}}">
         {{#has visibility="paid"}}
-            <h2>This post is for paying subscribers only</h2>
+            <h2>This {{#is "page"}}page{{else}}post{{/is}} is for paying subscribers only</h2>
         {{/has}}
         {{#has visibility="members"}}
-            <h2>This post is for subscribers only</h2>
+            <h2>This {{#is "page"}}page{{else}}post{{/is}} is for subscribers only</h2>
         {{/has}}
         {{#has visibility="tiers"}}
-            <h2>This post is for subscribers on the {{tiers}} only </h2>
+            <h2>This {{#is "page"}}page{{else}}post{{/is}} is for subscribers on the {{tiers}} only </h2>
         {{/has}}
         {{#if @member}}
             <a class="gh-btn" data-portal="account/plans" style="color:{{accentColor}}">Upgrade your account</a>
diff --git a/ghost/core/test/unit/frontend/helpers/content.test.js b/ghost/core/test/unit/frontend/helpers/content.test.js
index d47ec97a60..aa8fbb704f 100644
--- a/ghost/core/test/unit/frontend/helpers/content.test.js
+++ b/ghost/core/test/unit/frontend/helpers/content.test.js
@@ -5,6 +5,8 @@ const path = require('path');
 
 // Stuff we are testing
 const content = require('../../../../core/frontend/helpers/content');
+const has = require('../../../../core/frontend/helpers/has');
+const is = require('../../../../core/frontend/helpers/is');
 
 describe('{{content}} helper', function () {
     before(function (done) {
@@ -85,6 +87,9 @@ describe('{{content}} helper with no access', function () {
         hbs.cachePartials(function () {
             done();
         });
+
+        hbs.registerHelper('has', has);
+        hbs.registerHelper('is', is);
     });
 
     beforeEach(function () {
@@ -116,6 +121,34 @@ describe('{{content}} helper with no access', function () {
         rendered.string.should.containEql('gh-post-upgrade-cta-content');
         rendered.string.should.containEql('"background-color: #abcdef"');
     });
+
+    it('can render default template with right message for post resource', function () {
+        // html will be included when there is free content available
+        const html = 'Free content';
+        optionsData.data.root = {
+            post: {}
+        };
+        const rendered = content.call({html: html, access: false, visibility: 'members'}, optionsData);
+        rendered.string.should.containEql('Free content');
+        rendered.string.should.containEql('gh-post-upgrade-cta');
+        rendered.string.should.containEql('gh-post-upgrade-cta-content');
+        rendered.string.should.containEql('"background-color: #abcdef"');
+        rendered.string.should.containEql('This post is for');
+    });
+
+    it('can render default template with right message for page resource', function () {
+        // html will be included when there is free content available
+        const html = 'Free content';
+        optionsData.data.root = {
+            context: ['page']
+        };
+        const rendered = content.call({html: html, access: false, visibility: 'members'}, optionsData);
+        rendered.string.should.containEql('Free content');
+        rendered.string.should.containEql('gh-post-upgrade-cta');
+        rendered.string.should.containEql('gh-post-upgrade-cta-content');
+        rendered.string.should.containEql('"background-color: #abcdef"');
+        rendered.string.should.containEql('This page is for');
+    });
 });
 
 describe('{{content}} helper with custom template', function () {
@@ -126,6 +159,9 @@ describe('{{content}} helper with custom template', function () {
         hbs.cachePartials(function () {
             done();
         });
+
+        hbs.registerHelper('has', has);
+        hbs.registerHelper('is', is);
     });
 
     it('can render custom template', function () {
@@ -137,4 +173,20 @@ describe('{{content}} helper with custom template', function () {
 
         should.exist(rendered);
     });
+
+    it('can correctly render message for page', function () {
+        // html will be included when there is free content available
+        const html = 'Free content';
+        const rendered = content.call({html: html, access: false, visibility: 'members'}, {
+            data: {
+                root: {
+                    context: ['page']
+                }
+            }
+        });
+        rendered.string.should.not.containEql('gh-post-upgrade-cta');
+        rendered.string.should.containEql('custom-post-upgrade-cta');
+        rendered.string.should.containEql('custom-post-upgrade-cta-content');
+        rendered.string.should.containEql('This page is for');
+    });
 });
diff --git a/ghost/core/test/unit/frontend/helpers/test_tpl/content-cta.hbs b/ghost/core/test/unit/frontend/helpers/test_tpl/content-cta.hbs
index 020dedb336..530fffdd9e 100644
--- a/ghost/core/test/unit/frontend/helpers/test_tpl/content-cta.hbs
+++ b/ghost/core/test/unit/frontend/helpers/test_tpl/content-cta.hbs
@@ -1,13 +1,25 @@
 <aside class="custom-post-upgrade-cta">
     <div class="custom-post-upgrade-cta-content" style="background-color: {{accentColor}}">
         {{#has visibility="paid"}}
-            <h2>This post is for paying subscribers only</h2>
+            {{#is "page"}}
+                <h2>This page is for paying subscribers only</h2>
+            {{else}}
+                <h2>This post is for paying subscribers only</h2>
+            {{/is}}
         {{/has}}
         {{#has visibility="members"}}
-            <h2>This post is for subscribers only</h2>
+            {{#is "page"}}
+                <h2>This page is for subscribers only</h2>
+            {{else}}
+                <h2>This post is for subscribers only</h2>
+            {{/is}}
         {{/has}}
         {{#has visibility="tiers"}}
-            <h2>This post is for subscribers on the {{tiers}} only </h2>
+            {{#is "page"}}
+                <h2>This page is for subscribers on the {{tiers}} only </h2>
+            {{else}}
+                <h2>This post is for subscribers on the {{tiers}} only </h2>
+            {{/is}}
         {{/has}}
         {{#if @member}}
             <a class="gh-btn" data-portal="account/plans" style="color:{{accentColor}}">Account upgrade link</a>