diff --git a/ghost/core/core/server/api/endpoints/db.js b/ghost/core/core/server/api/endpoints/db.js
index d2f95d416e..26e22eb731 100644
--- a/ghost/core/core/server/api/endpoints/db.js
+++ b/ghost/core/core/server/api/endpoints/db.js
@@ -83,7 +83,7 @@ module.exports = {
         permissions: true,
         query(frame) {
             const siteTimezone = settingsCache.get('timezone');
-            const importTag = `Import ${moment().tz(siteTimezone).format('YYYY-MM-DD HH:mm')}`;
+            const importTag = `#Import ${moment().tz(siteTimezone).format('YYYY-MM-DD HH:mm')}`;
             return importer.importFromFile(frame.file, {
                 user: {
                     email: frame.user.get('email')
diff --git a/ghost/core/core/server/data/importer/importers/data/data-importer.js b/ghost/core/core/server/data/importer/importers/data/data-importer.js
index c80f3e895d..2b58e0afca 100644
--- a/ghost/core/core/server/data/importer/importers/data/data-importer.js
+++ b/ghost/core/core/server/data/importer/importers/data/data-importer.js
@@ -55,7 +55,7 @@ DataImporter = {
             importData.data.tags.push({
                 id: tagId,
                 name: importOptions.importTag,
-                slug: slugify(importOptions.importTag)
+                slug: slugify(importOptions.importTag.replace(/^#/, 'hash-'))
             });
             if (!('posts_tags' in importData.data)) {
                 importData.data.posts_tags = [];