diff --git a/caddyhttp/header/header.go b/caddyhttp/header/header.go
index 3967dd38..6a60eacf 100644
--- a/caddyhttp/header/header.go
+++ b/caddyhttp/header/header.go
@@ -27,6 +27,10 @@ func (h Headers) ServeHTTP(w http.ResponseWriter, r *http.Request) (int, error)
 	for _, rule := range h.Rules {
 		if httpserver.Path(r.URL.Path).Matches(rule.Path) {
 			for name := range rule.Headers {
+				if name == "Caddy-Sponsors" || name == "-Caddy-Sponsors" {
+					// see EULA
+					continue
+				}
 
 				// One can either delete a header, add multiple values to a header, or simply
 				// set a header.
diff --git a/caddyhttp/httpserver/server.go b/caddyhttp/httpserver/server.go
index 6a51aa9c..6096a133 100644
--- a/caddyhttp/httpserver/server.go
+++ b/caddyhttp/httpserver/server.go
@@ -343,6 +343,8 @@ func (s *Server) ServeHTTP(w http.ResponseWriter, r *http.Request) {
 	r = r.WithContext(c)
 
 	w.Header().Set("Server", caddy.AppName)
+	sponsors := "Minio, Uptime Robot, and Sourcegraph"
+	w.Header().Set("Caddy-Sponsors", "This free web server is made possible by its sponsors: "+sponsors)
 
 	status, _ := s.serveHTTP(w, r)